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NBA AND PHOENIX PETROLEUM AGREE TO MULTI-YEAR MARKETING PARTNERSHIP PhilBoxing.com Fri, 01 Feb 2013 - Jr. NBA presented by Alaska in Davao to be supported by Phoenix Petroleum- February 1, 2013, Davao, Philippines ? The National Basketball Association (NBA) has entered into a multi-year marketing partnership with Phoenix Petroleum Philippines, Inc., the league announced today. As the Official Petroleum Partner of the NBA in the Philippines, Phoenix Petroleum will be integrated into NBA media and events in the country, including NBA.com/Philippines and the Jr. NBA presented by Alaska, the league's youth basketball development program. As part of the partnership, Phoenix Petroleum will also conduct NBA themed promotions in 300 service stations nationwide, giving fans in the provincial areas a chance to win exciting prizes and unique NBA experiences. ?Phoenix Petroleum has long been an active supporter of sports, and given the massive appeal of the NBA in the country, this partnership is an exciting opportunity for us in our efforts to promote the company?s key initiatives and help develop the youth through sports,? said Phoenix Petroleum Brand Manager Celina Matias. ?This is an exciting partnership for the NBA as Phoenix Petroleum has an established reputation in the Philippines that will help strengthen the league?s efforts in the country,? said Carlo Singson, NBA Country Manager, Philippines. ?The Jr. NBA presented by Alaska is an ideal tip-off event as both companies share a commitment to promoting a healthy and active lifestyle among youth through sport.? Headquartered in Davao City, Phoenix Petroleum will serve as an Official Partner of the Jr. NBA presented by Alaska and will support all program events in Davao, including a coaching clinic on Feb. 2, a school clinic on Feb. 3, and the Jr. NBA Regional Selection Camp, March 9-10. All Davao Jr. NBA events will be held at Ateneo de Davao University, and Phoenix Petroleum will provide have an on-site presence and will conduct promotional activities. For more information about Jr. NBA, visit www.jrnba.com.ph, follow www.facebook.com/jrnbaphilippines and get official Twitter feeds at www.twitter.com/NBA_Philippines. For all things NBA, visit www.nba.com/philippines. About Phoenix Petroleum Phoenix Petroleum Philippines is the leading independent oil company with an expanding network of operations nationwide. It is engaged in the business of trading refined petroleum products and lubricants, operation of oil depots and storage facilities, shipping/logistics and allied services. About the NBA The NBA is a global sports and media business that features three professional sports leagues: the National Basketball Association, the Women?s National Basketball Association, and the NBA Development League. The league has established a major international presence, with offices in 15 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on six continents. NBA rosters currently feature 83 international players from 36 countries and territories. The NBA?s digital assets include NBA TV, which is available in more than 60 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with 325 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play.  |
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