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NBA AND KFC ANNOUNCE MULTI-YEAR MARKETING PARTNERSHIP EXPANSION PhilBoxing.com Mon, 08 Apr 2013 - KFC to Launch ?In the Bucket? Facebook contest for a trip to the 2013 NBA Finals - MANILA, PHILIPPINES April 8, 2013 ? The National Basketball Association (NBA) and KFC Philippines today announced the expansion of their multi-year marketing partnership which began in 2008. As the Official Quick Service Restaurant of the NBA in the Philippines, KFC will continue its commitment to develop basketball and connect with the NBA?s passionate fan base in the Philippines. To tip off the renewal, KFC will launch the ?In the Bucket? Facebook contest inviting fans to share the things they love about the NBA and KFC. The grand prize will be a trip for two to the U.S. to experience the entertainment and excitement of an NBA Finals game. Additionally, KFC will continue to be integrated into different NBA media properties and events in the country, including NBA.com/Philippines, Jr. NBA presented by Alaska --the league?s youth basketball development program --and other NBA events such as NBA 3X. KFC will also conduct NBA-themed in-store promotions, giving local fans a chance to win exciting prizes in more than 200 KFC locations across the country. ?Many of our loyal customers are great basketball fans and we are extremely excited to be renewing our long-standing partnership with the NBA,? said KFC Marketing Director Natalie Perez. ?Not only do we get a chance to show how much we appreciate our fans? continued patronage, it?s also a way for us to celebrate Filipinos? love of the game.? ?KFC has been a great partner over the course of our relationship and has helped bring the excitement of the NBA to Filipino fans,? said Carlo Singson, NBA Country Manager, Philippines. ?By expanding our relationship, KFC will help bring more events and authentic NBA experience to the Philippines over the next several years.? For more information about KFC ?In The Bucket? promotion, visit www.facebook.com/kfcphilippines. For more information about Jr. NBA, visit www.jrnba.com.ph, follow www.facebook.com/jrnbaphilippines and get official Twitter feeds at www.twitter.com/NBA_Philippines. For all things NBA, visi. About the NBA The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women?s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 84 international players from 36 countries and territories. The NBA?s digital assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 365 million fans and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play. About KFC KFC Philippines is one of the country?s leading fast food chains specializing in the Original Recipe Chicken, Hot & Crispy Chicken, Bucket Meals, Unlimited Gravy, Streetwise and Krushers. The delicious taste of KFC is a result of their world-famous heritage and appreciation of the local palate. From signature recipes, processes and product innovations, KFC Philippines is committed to serving up dishes and moments that are, simply, so good.  |
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