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OMAR ?PANTERITA? FIGUEROA IS CROWNED THIS WEEK?S BOXER CON CAR?CTER

PhilBoxing.com


Boxing fans? text-to-vote results announced from ?S?lo Boxeo Tecate? event on November 12

NEW YORK (November 17, 2010) ? Boxing fans viewing last Friday night?s TeleFutura broadcast of ?S?lo Boxeo Tecate? sat in the judge?s seat and cast their text votes naming hometown favorite Omar ?Panterita? Figueroa as the fighter with the most character. Figueroa?s bout with Arturo Quintero ended in a draw after eight rounds, but 64 percent of fans watching at home and at the State Farm Arena in Hidalgo, Texas, considered Omar the fighter that showed the most bravery and character in the ring.

Launched by Tecate, cerveza con car?cter, the ?Cintur?n Tecate,? award gives viewers the chance to recognize the strength, courage and determination of up-and-coming fighters featured on ?S?lo Boxeo Tecate.? The boxer who receives the most text votes will be announced during the following week?s program. As part of the promotion, adult fans who participate will receive free ring tones and screen savers for their cell phones.

Thousands of votes have been received in support of the up-and-coming boxers featured on ?S?lo Boxeo Tecate,? and below is a leaderboard summary of the boxer?s with the most character.

Boxer, Percentage of Votes, Date of Fight, Ranking

Luis Ramos Jr., 92%, Sept. 17, 1
Mercito Gesta, 78%, Oct. 22, 2
Danny Garcia, 75%, Oct. 8, 3
Jose Miguel Cotto, 74%, Nov. 5, 4
Jorge Barrios, 65%, Oct. 1, 5
Omar Figueroa, 64%, Nov. 12, 6
Ramon Monta?o, 54%, Oct. 15, 7

The next voting opportunity will be on November 19, when ?S?lo Boxeo Tecate,? returns to Argentina with former Welterweight World Champion Carlos ?Tata? Baldomir facing off against hard-hitting fellow Argentine Amilcar Funes. Fans at home will have the opportunity to vote and determine the boxer with the most character by texting their votes to 55333. To support Baldomir viewers must send code B-1 and to vote for Funes they should send B-2. Tune in on Friday, November 19, at 11:30 p.m. ET/PT (10:30 p.m. CT) on TeleFutura.

For more information on ?Cintur?n Tecate? results or to speak with a brand executive about the program, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con car?cter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of ?Solo Boxeo Tecate,? which creates an opportunity for local fans to witness some of the most exhilarating fights by today?s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions? marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum ?Tecate Museo de Boxeo?, which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world?s most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic? application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again when the million buy mark in pay-per-view homes was reached with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing?s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, TeleFutura, SHOWTIME, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 60 fighters under contract, from future hall of famers Bernard Hopkins, Sugar Shane Mosley and Juan Manuel Marquez to current world champions and superstars Amir Khan, David Haye, Marcos Maidana and Chris John. Also included on the company?s roster are top contenders Saul Alvarez, Robert Guerrero, Victor Ortiz, Daniel Ponce De Leon, Librado Andrade, Juan Diaz, Rocky Juarez and Abner Mares as well as highly regarded prospects Danny Garcia, Frankie Gomez, Seth Mitchell, Erislandy Lara, Carlos Velasquez and Deontay Wilder.




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