Philippines, 04 Aug 2025
  Home >> News

 


BOXERS

CURRENT CHAMPIONS 

FORMER CHAMPIONS   

RATINGS                       

NEWS           

FORUM        

FIGHT GALLERIES        

RING CARD GIRLS        


 
 
News  


A 1-2 Punch: Energy Drink Powerhouse C4 & Boxing Industry Leader Top Rank Ignite the Ring with Hard-Hitting Brand Partnership

PhilBoxing.com


Teofimo Lopez-Jamaine Ortiz world title showdown set to kick off Big Game Weekend in the Entertainment Capital of the World

Las Vegas, NV and Austin, TX – [Feb. 1, 2024] – Nutrabolt, owner of energy drink powerhouse C4 Energy®, and boxing promotion industry leader Top Rank announced today an extensive partnership that kicks off with the highly anticipated showdown between WBO junior welterweight world champion Teofimo Lopez and hard-punching contender Jamaine Ortiz on Thursday, Feb. 8. The fight will take place at Michelob ULTRA Arena at Mandalay Bay Resort and Casino in Las Vegas and will air live on ESPN.

Today’s announcement follows the inaugural collaboration between the two companies last May at the undisputed lightweight championship battle between C4 Athlete Devin Haney and Vasiliy Lomachenko. C4’s striking signage in the classic C4 Yellow commanded the Las Vegas Strip cityscape and beyond during the pre-fight pageantry.

The partnership extended beyond visuals, as C4 integrated its energy into the very fabric of the event, from in-ring signage to branded content featuring the pound-for-pound phenomenon, and even the energy that drove Haney to victory.

“Top Rank is thrilled to have C4 in our corner as our official energy drink and pre-workout partner. Both companies are at the forefront of sports innovation, and there’s no better time to launch our partnership than the action-packed weekend of Teo versus Ortiz and the Big Game in our hometown of Las Vegas,” says Brian Kelly, Chief Revenue Officer of Top Rank.

"This collaboration reflects our commitment to high-energy, high-impact sporting events, and connecting with audiences through unique, immersive experiences,” says Robert Zajac, Chief Marketing Officer of Nutrabolt, owner of C4 Energy, “We couldn’t be more excited to launch the partnership during the week of the Big Game in Las Vegas, merging the forces of professional football and boxing with Energy That Hits."

Key elements of the partnership include C4 Energy's prominent inclusion on ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence. This collaboration aligns seamlessly and strategically with C4 Energy's focus on the world of professional sports, epitomized by their tagline, "Energy That Hits," and underscores C4 Performance Energy’s product benefits for athletes and fitness enthusiasts, offering explosive energy and enhanced endurance with 200mg of cCaffeine and clinically studied CarnoSyn(R) Beta-Alanine, all with zero sugar and NSF Certified for Sport(R) qualification.

Notable C4 athletes include pro football stars Bijan Robinson, CJ Stroud, Garrett Wilson, Justin Fields, and collegiate football standouts Quinn Ewers, CJ "C4" Baxter and Zachariah Branch, as well as comedian/actor Kevin Hart. C4’s boxing brand ambassadors include Haney and Diego Pacheco.

In addition to extensive branding and experiential activations, C4 will engage in product placement within the realm of athletes and gyms, further solidifying the partnership's immersive nature.

As the countdown begins, C4 and Top Rank invite fans and enthusiasts to witness the fusion of Energy That Hits and sports entertainment, setting the stage for a year of unparalleled collaborations and memorable experiences.




Recent PhilBoxing.com In-House articles:

  • All or nothing for Jerwin
    By Joaquin Henson, , Mon, 04 Aug 2025
  • Triumphant Return: Jerwin Ancajas Defeats Casero in Los Angeles, Good Job!
    By Carlos Costa, , Mon, 04 Aug 2025
  • IM Concio Sweeps Kamatyas Open
    By Marlon Bernardino, , Mon, 04 Aug 2025
  • OSCAR "LA MIGRAÑA" DUARTE STUNS HOMETOWN FAVORITE KENNETH “BOSSMAN” SIMS JR. WITH MAJORITY DECISION VICTORY
    , Sun, 03 Aug 2025
  • JERWIN ANCAJAS DEFEATS RUBEN CASERO IN CALIFORNIA
    By Dong Secuya, , Sun, 03 Aug 2025
  • The Bout Outside The Ring: Boxing and the Filipino Struggle for Legitimacy
    By Emmanuel Rivera, RRT, , Sun, 03 Aug 2025
  • Filipino FIDE Master Roel Abelgas finishes second in Hongkong rapid chess
    By Marlon Bernardino, , Sun, 03 Aug 2025
  • Cañizales defeats Pradabsri and wins WBC title in Venezuela
    By Gabriel F. Cordero, , Sat, 02 Aug 2025
  • PH's Nouri snags blitz gold in Asian Amateur Chess Championship
    By Marlon Bernardino, , Sat, 02 Aug 2025
  • Round 12 with Mauricio Sulaimàn: The Boxer
    By Mauricio Sulaimán, , Sat, 02 Aug 2025
  • Duarte vs. Sims Jr. Title Eliminator Official: All Fighters Make Weight in Chicago
    , Sat, 02 Aug 2025
  • ALLEN v MAKHMUDOV, SUGAR NUNEZ IN MEXICO AND MORE AS MATCHROOM BOXING CONFIRMS HUGE AUTUMN LINE-UP – LIVE ON DAZN
    , Sat, 02 Aug 2025
  • Undaloc Jr. leads BBG 300 Ultra Marathon
    By Lito delos Reyes, , Sat, 02 Aug 2025
  • Round One: Dr. Bernard Remollino Brings Pancho Villa Back Into the Ring
    By Emmanuel Rivera, RRT, , Fri, 01 Aug 2025
  • Panya Pradabsri, Carlos Cañizales Make Weight for WBC 108 World Title Rematch in Venezuela
    By Carlos Costa, , Fri, 01 Aug 2025
  • “NOWHERE TO RUN” OSCAR “LA MIGRAÑA” DUARTE VS. KENNETH “BOSSMAN” SIMS FINAL PRESS CONFERENCE QUOTES
    , Fri, 01 Aug 2025
  • Pabular to make 1st title defense on Aug. 12
    By Lito delos Reyes, , Fri, 01 Aug 2025
  • Tacurong excited to play in Buhangin slugfest
    By Lito delos Reyes, , Fri, 01 Aug 2025
  • Kenneth “Lover Boy” Llover vs Former Champ Luis “Nica” Concepcion August 17 in Manila!
    By Carlos Costa, , Thu, 31 Jul 2025
  • Xiao Time: Where History Pulls No Punches
    By Emmanuel Rivera, RRT, , Thu, 31 Jul 2025
  • Vargas Speaks After Retaining WBA Bantamweight Title in Gritty Battle with Daigo Higa in Japan
    , Thu, 31 Jul 2025
  • The “ATV” Plan is set for Undefeated Bay State Junior middleweight prospect Anthony Velazquez
    , Thu, 31 Jul 2025
  • Youth High Performance Team Captain Salim Ellis-Bey Takes the World Stage With One Goal in Mind
    , Thu, 31 Jul 2025
  • Trainer Tommy Brooks Passes Away at 71
    By Gabriel F. Cordero, , Thu, 31 Jul 2025
  • Kyosuke Takami Stops Erick Rosa in 10, Becomes “The New” WBA 108 World Champion
    By Carlos Costa, , Thu, 31 Jul 2025




  •  



     
    PhilBoxing.com has been created to support every aspiring
    Filipino boxer and the Philippine boxing scene in general.
    Please send comments to feedback@philboxing.com


    PRIVATE POLICY | LEGAL DISCLAIMER
    developed and maintained by dong secuya
    © 2025 philboxing.com.