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TECATE AND TECATE LIGHT PROVIDE BOXING FANS WITH UNIQUE EXPERIENCES LEADING UP TO PACQUIAO VS. BRADLEY REMATCH

PhilBoxing.com


The Mexican Beer Brands Return as Main Sponsors for the Big Boxing Event in Las Vegas

NEW YORK (Mar. 20, 2014) ? Tecate and Tecate Light, cervezas con car?cter and long-time supporters of boxing, celebrate the biggest boxing lineup of the year featuring the highly anticipated rematch between Manny Pacquiao and Tim Bradley. As part of its support for the April 12 fight, Tecate is launching a variety of promotions and offers to ensure that fans 21 and older have all the essentials to enjoy this fight con car?cter. Promoted by Top Rank, the rematch will be broadcast live on HBO Pay-Per-View from the MGM Grand Garden Arena in Las Vegas. ??

?Supporting the sport and its avid fans has remained a priority for Tecate and Tecate Light during the past seven years. We continue to look for ways to create memorable experiences that enhance the excitement and passion taking place inside the ring,? said Gustavo Guerra, brand director for Tecate and Tecate Light.

Leading up to the event, Tecate will be hosting a text-to-win promotion, in which a lucky winner and guest will be given the chance to win a VIP experience, including round-trip airfare, transportation, hotel, premium tickets to the fight, and access to Tecate?s VIP party (where legal). Additionally, adults will have the chance to save on home viewing essentials at their local grocery and convenience stores with various rebates and coupons, including a $25 mail-in-rebate on the purchase of the PPV, $3 off carne asada, $2 off avocados and $5 off hot prepared food, along with an 18-pack of Tecate or Tecate Light, only legal in AZ, CA, CO, NM and NV.

Tecate will also ensure that fans in Las Vegas have a great boxing experience by hosting contests at retail to give eligible adults 21 and older the opportunity to win access to exclusive experiences, such as the fight week events (weigh-in and closed circuit parties), meet-and-greet with celebrity boxers at local retail locations, and texting promotions for a chance to upgrade their seats to the Tecate VIP area. Brand ambassadors, the Chicas Tecate, will be present at the MGM to take pictures with fans with the most car?cter.

For additional details on Tecate and Tecate Light?s sponsorship and activation for the Pacquiao vs. Bradley fight, or to speak with a Tecate and Tecate Light representative about the brand?s long-time support of boxing, please contact FORMULATIN at (212) 219-0321. For eligibility details and regulations surrounding the mail-in rebates and other offers, ?like? us on Facebook https://www.facebook.com/tecate.


About HEINEKEN USA
HEINEKEN USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. HEINEKEN USA is also the exclusive USA importer for the Tecate Franchise, Dos Equis Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA -sponsored Taxi Magic? application from your smartphone at taximagic.heineken.com. Please visit www.EnjoyHeinekenResponsibly.com.




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