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Philippines, 14 Feb 2026 |
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FIRST NBA CAF? IN ASIA TO OPEN IN THE PHILIPPINES PhilBoxing.com Tue, 07 May 2013 MANILA, PHILIPPINES, MAY 6, 2013 ? The National Basketball Association (NBA) and Hoopla Inc. today announced that the first-ever NBA Caf? in Asia will be coming to Manila, Philippines, at the soon-to-open SM AURA Mall in the Bonifacio Global City. Scheduled to open in September 2013, the NBA Caf? will feature a unique dining and entertainment experience that captures the excitement of the league through memorabilia displays, NBA highlights and programming, an NBA retail area, and will host viewing parties and appearances by NBA talent. At the NBA Caf?, fans will enjoy quintessentially American bar and grill favorites and a selection of Asian-Filipino classics, giving it a local twist. It is the first sports bar and restaurant in Manila catering specifically to basketball fanatics and enthusiasts, in a nation where 40 million people play or have played the game. This is the second league-owned restaurant set to open outside the U.S.; an NBA Caf? also is planned for Madrid in 2013. NBA City, the league?s first themed restaurant, opened in 1999 at the Universal Studios Resort in Orlando. ?Basketball fans in the country now have a place dedicated and designed specifically for them,? said Nian Rigor, Assistant Vice President, Hoopla Inc. ?NBA Caf? will provide them a taste of the authentic NBA experience that they can share with family and friends, complete with great food, custom-made NBA Caf? Manila merchandise and the finest in basketball entertainment. This stays in line with our goal to bring new experiences and concepts to Filipinos.? ?The NBA Caf? will be a unique destination that will bring NBA basketball closer to our fans in the Philippines,? said Carlo Singson, NBA Country Manager, Philippines. ?Given their vast knowledge in the food and entertainment industry, Hoopla is an ideal partner to bring the NBA Caf? to life and to provide fans another authentic NBA experience.? NBA Legend Muggsy Bogues, who was in Manila for the finale of the four-month long Jr. NBA program, made a special stop at the site, conducting a hard hat inspection with NBA executives to monitor the progress of the NBA Caf? (see photo caption). ?This is my first time in the Philippines and I?m overwhelmed by the passion the people have for basketball here,? said NBA Legend Muggsy Bogues, who at 5-3 is the shortest player ever to play in the NBA. ?More than a restaurant, the NBA Caf? will be a destination where fans here can watch games in an entertaining atmosphere that captures the history and excitement of the NBA.? The NBA recently announced a comprehensive global games schedule that will include a total of eight games in six countries this October, including the first ever preseason game in the Philippines. In addition, each year the NBA conducts local events in the Philippines, including the Jr. NBA youth development program, which has reached more than 60,000 students, parents and coaches over the past five years, and NBA 3X, the league?s global basketball competition and lifestyle event which will be conducted in 14 countries outside the US this summer. About the NBA The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women?s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature 85 international players from 36 countries and territories. NBA Digital?s assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 380 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $210 million to charity, completed more than 2.3 million hours of hands-on community service, and created more than 760 places where kids and families can live, learn, or play. For all things NBA, visit www.nba.com, follow the official local twitter feed at www.twitter.com/NBA_Philippines or like the local Facebook page at www.facebook.com/philsnba. About Hoopla Inc. Hoopla Inc. continues to make a name for itself as a promoter of world-class shows and events in the Philippines. Established in 2010, Hoopla achieved a milestone in local entertainment by being the first to officially bring the world-renowned Cirque du Soleil troupe to the country. In 2011, Cirque du Soleil?s Varekai completed a blockbuster first run in the Philippines and in 2012, the organization made a mark with the success of Fuerza Bruta and Cirque du Soleil?s Saltimbanco. This 2013, they became the first to bring Korean boy band sensation 2PM to the country. They are also scheduled to bring in more never-before-seen shows and events. The company is currently expanding into the restaurant business with the opening of NBA Caf?.  |
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