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Philippines, 20 Apr 2024 |
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GOLDEN BOY AND FLOYD MAYWEATHER JR LOST A GOLDEN OPPORTUNITY TO MANNY PACQUIAO By Greg R. Penilla, M.D. PhilBoxing.com Thu, 17 Sep 2009  The Pacquiao-Cotto Firepower five city promotional tour adeptly choreographed so close to September 19 by the marketing gurus of Top Rank were a huge success. It was not only received warmly by fans from New York, to Puerto Rico, to San Francisco, to Los Angeles and San Diego but also effectively diverted the attention from Golden Boy’s Numero Uno-Number One fight this Saturday. Top Rank’s Bob Arum, the promoter, is clearly making a statement. The palpable giddy anticipation and overwhelmingly enthusiastic response from sports fans and the media greatly contrast the tepid reactions that the Floyd Jr. and Juan Ma’s 'Numero Uno-Number One' bout has been receiving from all sectors of the boxing world. Li'l Floyd’s delusional rants and Juan Ma’s choice of vitamin filled beverage flaunted in HBO’s Award Winning 24/7 series do not seem to energize even the most passionate boxing aficionado. Just a mere few days before the fight, ticket sales remain meager at best. If the Juan Manuel Marquez-Floyd Mayweather, Jr. fight is a patient, it is on life support and barely hanging for dear life. But could this dying patient have been given an infusion of a life saving “medicine”? Yes and it was free! A golden opportunity was handed to Golden Boy Promotions in a silver platter by no less than basketball superstar Shaq, a celebrity who transcends sports. Although Shaq VS is by no means the surprise television ratings winner of the year, it is on free Network TV most likely watched by a good number of sports and boxing fans. Golden Boy could have easily made a deal with the Shaq VS producers and use the show as an excellent tool to promote Number One – Numero Uno. Golden Boy should have demanded from Shaq that in exchange for his appearance, there would be subtle but maximum exposure for this Saturday’s fight. Instead, it was Manny Pacquiao who was given a prime time network national TV exposure when Shaq called himself Manny Shaquiao for last week’s Shaq vs. Oscar De La Hoya episode, an episode that turned out an entertaining “fight” between Shaq and Oscar de la Hoya. With Shaq’s unabashed recognition of Manny Pacquiao, Lil’ Floyd ego must have been badly crushed and greener with envy than Kermit the Frog and the Incredible Hulk. There are still a couple of days left. Golden Boy Promotions urgently must find the cure to save this looming box office and PPV disaster. Click here to view a list of other articles written by Greg R. Penilla, M.D..  |
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