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Manny Pacquiao Prepares for Battle with the Nike Trainer 1

PhilBoxing.com



Nike Trainer 1

Nike releases a special edition Nike Trainer 1, inspired by
Manny Pacquiao?s much anticipated fight on May 2nd.

Makati City, Philippines (April 23, 2009)? Nike today announced that it has created a special edition of its newest innovation, the Nike Trainer 1, in celebration of Manny Pacquiao, the world?s number one pound-for-pound boxer and Filipino pride as he prepares for battle in a highly anticipated event in Las Vegas, Nevada, on May 2, 2009. Pacquiao will be one of the world?s first athletes to wear the Nike Trainer 1 as he dedicates himself to a grueling training regimen behind closed doors at the Wild Card Gym with trainer Freddie Roach.

The special edition Nike Trainer 1 bears Pacquiao?s identity crest, a distinctive Filipino sockliner marked with a Philippine eagle graphic and the May 2, 2009 date of his bout on the tongue. The special edition Nike Trainer 1 will be packaged in its own themed shoe box. Nike designers drew upon more than two decades of inspiration and knowledge to create the Nike Trainer 1.. Equipped with Nike?s DiamondFLX and Max Air technologies, the shoe is developed to support multi-directional movements and provide impact protection while maintaining premium performance. Made from lightweight synthetics that provide superior protection, the Nike Trainer 1 provides durability and cushioning that speaks volumes about the future of Nike Training and the athletes who passionately represent it.

?We are proud of what Manny Pacquiao has accomplished as a boxer. His passion, determination and skill make him one of Nike?s biggest athletes. The Manny-Nike partnership is now on its fourth year and we continue our commitment through the Nike Trainer 1 to help him prepare for his upcoming fight,? said Mae Dichupa, Nike Philippines Country Marketing Manager.




Team Pacquiao Shirt

To kick start the excitement, forty-nine pairs of the uniquely designed edition of the Nike Trainer 1 footwear will be on sale to signify Pacquiao?s aim for the 49th title in his upcoming fight. For one day only on May 2, 2009, starting 12:00 noon, Filipino fans and supporters will have a chance to purchase the Nike Trainer 1 for Php 5,209 at the Manny Pacuiao pop up store, Magnet Caf? Bonifacio High Street. Limited pairs will also be made available at Nike Park BHS (The Fort) on May 3, 2009.
In addition to the special edition Nike Trainer 1, Nike has created a special tee for the fight. ?Each year, Nike designs a limited edition tee in support of his celebrated bouts. Fans eagerly await the arrival of our t-shirts to wear on fight day. This year is no different and we?re excited to take a lead in uniting supporters behind Manny,? explains Dichupa. The new Manny shirt bears the logotype ?Team Pacquiao? in front, the same logotype printed on his corner gear. With a Philippine eagle graphic at the back, the tee is symbolic of the national support behind their sports hero and enables the inclusion of every supporter as a member of Team Pacquiao.

Team Pacquiao tees are available in black and grey in Nike stores nationwide. A limited number of 2009 Team Pacquiao Windrunners, Manny Pacquiao Southpaw and Wild Card Gym graphic tees are also available exclusively at the Manny Pacuiao pop up store. Twenty lucky fans can get a chance to purchase Team Pacquiao Windrunners by logging on to www.mannypacquiao.ph.
Celebrate Manny Pacquiao and visit Manny Pacuiao pop up store, Magnet Caf? Bonifacio High Street on May 2, 2009. For more details log on to www.nike.com.ph.

About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.




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