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OSCAR DE LA HOYA FOUNDATION AND TECATE SWING FOR CHARITY AT THE 9TH ANNUAL OSCAR DE LA HOYA FOUNDATION CELEBRITY GOLF CLASSIC PhilBoxing.com Wed, 13 Aug 2008 LOS ANGELES - Tecate, the No. 1 Mexican cerveza in Southern California, announced today its title sponsorship of the 9th annual Oscar de la Hoya Foundation Celebrity Golf Classic benefiting the Oscar de la Hoya Foundation. One of the most anticipated golf fundraisers of the year, the star-studded event is designed to raise funds for the organization's various initiatives that benefit newcomer and second generation Hispanics in East Los Angeles. Philanthropists and celebrities alike, including Oscar de la Hoya, will swing with Tecate for charity on Monday, August 18 at the Lakeside Golf Club in Burbank, Calif. All proceeds will be donated to projects supported by the Foundation, such as the Cecilia Gonzalez de la Hoya Cancer Center, which provides diagnostic and treatment options for cancer patients, as well as the Oscar de la Hoya Neo-Natal Intensive Care Unit and the Oscar de la Hoya Labor and Delivery Center, all located at the White Memorial Medical Center. De La Hoya commented, "I'm extremely proud and excited that we are in the 9th year of this tournament as it has been very successful in contributing to East Los Angeles community. We are also happy to have Cerveza Tecate as the title sponsor as it brings another level of national exposure and excitement to the event." Carlos Boughton, Tecate's brand director added, "As the title sponsor of the last two Oscar de la Hoya Celebrity Golf Classic tournaments, we are aware of the positive role that the Oscar de la Hoya Foundation plays in the daily lives of our loyal Hispanic consumers in Southern California. Cerveza Tecate is proud to align itself with such a vital organization whose programs support those in need and make a positive impact in our communities. We consider our partnership with the Foundation to be an ideal opportunity to give back to the community and look forward to a very successful fundraising event." The format of the 2008 Oscar de la Hoya Foundation Celebrity Golf Classic is "Two Man Modified Best Ball," where teams of five individuals with full handicap will be able to complete a round at the Lakeside Golf Club. At the end of the day, participants will be invited to cocktails, dinner and an awards reception in the clubhouse. For more information on the Oscar de la Hoya Foundation Celebrity Golf Classic, including sponsorship and participation opportunities, contact Armando Gaytan at (213) 489-5631. To learn more about Cerveza Tecate's presence in the Los Angeles community and title sponsorship of the tournament, contact Ana Cer?n at (310) 578-7050. About Oscar de la Hoya Foundation In 1995 the Oscar de la Hoya Foundation was created to bring a better quality of life to the people of East Los Angeles. Today, with the help of so many, the foundation serves thousands of people annually. The Foundation offers the Oscar de la Hoya High School, the Cecilia Gonzalez de la Hoya Cancer Center and the Oscar de la Hoya Children's Medical Center, both located at the White Memorial Hospital and numerous after school programs to help guide young people toward leading positive lives and away from circumstances of gang violence, juvenile delinquency and substance abuse. Visit www.goldenboypromotions.com for more information on the Oscar de la Hoya Foundation. About FEMSA/Heineken USA Heineken USA is committed to the responsible sale, marketing and consumption of our products. That is why we ask our consumers in all of our advertising to 'Enjoy Heineken Responsibly,' but we recognize that this message is not enough. We build upon that message with the creation of and contribution to programs and organizations that educate our employees and consumers about the issues associated with beverage alcohol and provide tools and training to help ensure the responsible consumption of our products. Headquartered in White Plains, New York, Heineken USA Inc., the nation's premiere beer importer is a subsidiary of Heineken International B.V. (Netherlands), which is the world's most international brewer. Besides the FEMSA portfolio, Heineken USA imports Heineken Lager, the world's most international beer brand; Heineken Premium Light; Heineken Dark Lager; Amstel Light, a leading imported light beer brand; and Buckler non-alcoholic brew. Please visit www.EnjoyHeinekenResponsibly.com. Founded in 1890, FEMSA is the largest integrated beverage company in Latin America with a portfolio of leading beer and soft drink brands. Its subsidiary FEMSA Cerveza is one of the leading brewers in Mexico with brands that include Tecate, Dos Equis and Sol. Its subsidiary Coca-Cola FEMSA is the largest Coca-Cola bottler in Latin America and the second largest in the world. FEMSA sells its products through approximately two million points of sale, which serve a population of over 170 million people in nine countries, including some of the most populous metropolitan areas in Latin America, such as Mexico City, S?o Paulo and Buenos Aires. FEMSA's manufacturing and distribution capabilities are enhanced by its retail and packaging operations; it operates Oxxo, the largest convenience store chain in Mexico, with over 3,000 stores as of June 2004. For more information on FEMSA, go to www.femsa.com.  |
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