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Philippines, 21 Dec 2025 |
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MATCHROOM BOXING JOINS FORCES WITH JAY Z's ROC NATION SPORTS INTERNATIONAL IN NEW GLOBAL STRATEGIC PARTNERSHIP PhilBoxing.com Wed, 24 Sep 2025  Matchroom Boxing has today announced a new strategic consulting partnership with renowned agency Roc Nation Sports International (RNSI). This collaboration will focus on expanding Matchroom Boxing's global reach, unlocking new opportunities across sports and culture, with a key focus on its operations in the United States. RNSI will serve as a strategic partner to amplify Matchroom Boxing's global presence by connecting with fans and partners through innovative storytelling, cultural integration, and media amplification. This partnership comes on the heels of Matchroom Boxing's recent rebrand, signaling a new era for the company. In addition to this, a core pillar of RNSI's role will be to support Matchroom Boxing's commercial strategy worldwide, assisting with sponsorships, partnerships, and long-term opportunities. This collaboration is also designed to support the promotion of Matchroom Boxing's suite of events, while exploring new ways to amplify the stories of a vast roster of talented boxers. By bringing together RNSI’s commercial expertise, cultural insight, and media reach, this 360° partnership is designed to strengthen Matchroom Boxing’s global footprint and unlock long-term opportunities for the business. The announcement comes just after the global launch of the new Netflix documentary ‘Matchroom: The Greatest Showmen,’ and a few weeks before a major fight night at the Xfinity Mobile Arena in Philadelphia, the first since the partnership began, when Jaron 'Boots' Ennis faces Uisma Lima. Eddie Hearn, Matchroom Sport Chairman, said: “We’re delighted to announce this new partnership. Roc Nation Sports International is a powerhouse brand, and their expertise in culture and storytelling will be invaluable as we work to connect with a wider audience and enhance our brand presence. “This collaboration will help us amplify our schedule of events and tell the stories of our fighters in a new and exciting way – especially as we continue to enhance our footprint in the US and across the globe.” Michael Yormark, President of Roc Nation Sports International, expressed his enthusiasm for this collaboration with an organisation that has a long-standing reputation for not only staging premier boxing events, but also for shaping the sport's culture and narrative globally. "Matchroom is one of the most powerful brands in global sport, and they are constantly shaping the world of boxing," Yormark said. "We are super excited to support the next chapter of their growth and assist them with our market expertise stateside as they look to increase their recognition and brand presence. "As a huge boxing fan, I've always admired Matchroom Boxing and its leaders, and the incredible culture they have built around their brand. This partnership feels like a true alignment of our shared values and vision."  |
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