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NBA AND PERFORM LAUNCH LOCAL ONLINE DESTINATION IN AUSTRALIA PhilBoxing.com Thu, 05 Dec 2013 - NBA and PERFORM agree to multi-year partnership to offer extensive and localized NBA content to Australian Fans on Sportal, including live streaming of one game a week - SYDNEY, Australia, December 4, 2013 ? The National Basketball Association (NBA) has entered into a multi-year partnership with digital sports content company PERFORM, and launched the first-ever official online site designed specifically for fans in Australia. The new online destination on Sportal will offer extensive and localized NBA editorial and video content, including the live stream of one NBA game every week during the regular season. Part of the PERFORM Group, Sportal will be the official home of the NBA in Australia (www.sportal.com.au/nba) and propel Sportal.com.au into one of the top sports properties in the country. Using an advertising funded, free-to-view basis, the new deal provides a unique opportunity for brands to get in front of the traditionally hard to reach 16 to 24 year-old audience. The NBA also enjoys a great following in Australia with the most number of subscribers (outside of the US) to its NBA League Pass International and is the leading country in terms of revenue from NBAstore.com (outside of the US). ?The NBA?s partnership with PERFORM keeps us squarely at the digital forefront as we offer progressive new ways for our fans to enjoy NBA content,? said Geraldine Pamphile, Vice President, Media Distribution & Merchandising, NBA Asia. ?Australia is a key market across all of our businesses and the NBA will continue providing industry-leading solutions for our passionate followers here.? The multi-year deal will see the sports news website provide streaming of 24 live NBA games during the regular season and up to four playoff games. In addition, there will be premium video content in the form of highlights and interviews each day, as well as comprehensive editorial coverage, delivered via a completely responsive design optimized for mobile, tablet and desktop. The new online destination will also feature local content from Australian journalists and bloggers, integrated social media elements allowing fans to connect with the NBA Australia Facebook fan page and guest contributors from the NBA, plus extensive coverage of all local activities. ?This partnership is a major step forward in providing premium NBA content to fans in Australia,? said James Rushton, Managing Director at PERFORM. ?We will be able to deliver an appointment viewing opportunity across multiple devices to fans every week. It is a very exciting time for Sportal and fans alike.? The NBA partnership is part of PERFORM and Sportal?s ongoing strategy to obtain digital rights to bring premium content to their growing audience of dedicated sports fans. With the launch of www.sportal.com.au/nba, the NBA now features 16 international web destinations. The NBA was the first U.S. sports league to offer international web destinations for fans, with the first, nba.com/Japan, being launched in 1999. About NBA The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women?s National Basketball Association, and the NBA Development League. The league has established a major international presence with games and programming in 215 countries and territories in 47 languages and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters currently feature a record 92 international players from 39 countries and territories. NBA Digital?s assets include NBA TV, which is available in more than 61 million U.S. homes, and NBA.com, which averages more than 42 million page views per day, more than half of which originate from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 475 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $225 million to charity, completed more than 2.6 million hours of hands-on community service, and created more than 830 places where kids and families can live, learn, or play. About PERFORM ANZ Perform Group Plc is a public company on the London Stock Exchange and owns one of the largest portfolios of digital rights in the world. They have over 700 employees in 16 countries, and have offices in Melbourne, Sydney and Auckland. PERFORM own leading sports websites Sportal.com.au, Sportal.co.nz, Goal.com and LIVESPORT.TV. PERFORM provides content in multiple formats to some of Australia and New Zealand?s leading telcos, betting operators and media groups. PERFORM?s digital advertising network reaches an average of 5 million ANZ sports fans every month and includes the world?s largest sports VOD network ePlayer, which syndicates sports news and highlights to over a thousand publisher websites around the world. About PERFORM Group Plc PERFORM is a market leader in the commercialization of multimedia sports content across internet-enabled digital platforms. Through production, technical and commercial solutions, PERFORM powers digital channels that distribute content in a number of forms - video, editorial, audio and data ? across multiple platforms, to millions of sports fans around the world. PERFORM Group Plc is a FTSE 250 business and listed on the London Stock Exchange. www.performgroup.com  |
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