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Philippines, 02 Apr 2026 |
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COBRA ENERGY DRINK CONTINUES PARTNERSHIP WITH ALA PROMOTIONS PhilBoxing.com Fri, 12 Jul 2013  Four years ago, ALA Promotions officially launched a partnership with Cobra Energy Drink as their sponsor for professional boxing events with a vision that together they can help the Filipino fighters and provide much needed venue for all professional boxers. They kicked off with ALA-Cobra Tunay Na Lakas boxing events that toured all over the Visayas and Mindanao showcasing talents and producing multi-titled world champions. Four years later and the vision of elevating Philippine boxing was not only realized but drove to much greater heights. This year, ALA Promotions and Cobra Energy Drink have broaden their horizons by including Luzon in their scope, staging fights in the country's capital, ensuring they have full grasp of the entire country. Aside from the regular ALA-Cobra Tunay Na Lakas boxing nights, Cobra Energy Drink is also a proud sponsor of the ALA Promotions and ABS-CBN Sports' highly acclaimed mega-boxing hit, Pinoy Pride, which also accelerated to a higher level. This Saturday, the 21's edition of Pinoy Pride will commence at the luxurious Solaire Resort & Casino on what could be dubbed as the re-birth of the Philippines as the boxing mecca of Asia. Among the distinguished guest during the press conference is Asia Brewery AVP for Media and Budget, Mr. Mike Ngo in which he shared his vision together with ALA Promotions President and CEO Michael Aldeguer and ABS-CBN VP for Sports Peter Musngi in producing the next generation of world champions and bring big time championship boxing to the Philippines. "On behalf of Lucio Tan Group Inc., we wish to thank ABS-CBN & ALA Promotions our valued partners for Cobra the #1 energy drink & Summit Natural Drinking Water, to take Philippine boxing to greater heights. Our weekend world title fights at Solaire demonstrate our joint commitment to showcase the best Philippine boxing talents & to bring the best boxing entertainment sport to Phil. shores for boxing fans in our country & around the world. Mabuhay! Lakas ng Pinas!" imparts Mr. Ngo. ALA Promotions and Cobra Energy Drink's partnership will carry on. ALA takes pride on the talent of the boxers they showcase and Cobra on providing the energy needed to sustain it. PINOY PRIDE XXI: When Worlds Collide will happen this Saturday, July 13 at the Solaire Resort & Casino starting at 6:00 in the evening. For tickets inquiries, contact ALA Promotions at (+6332) 505-9513 or visit our website at www.alaboxing.com. Tickets are also available in all SM Cinema nationwide and online via www.smtickets.com. Photo: Asia Brewery AVP for Media and Budget Mike Ngo (R) poses with from left, ALA Promotions President Michael Aldeguer, WBO Vice President Leon Panoncillo Jr, WBO minimumweight champion Merlito Sabillo and challenger Jorle Estrada of Columbia during Thursday's presscon at Solaire Resort & Casino in Manila. Photo by Dong Secuya.  |
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