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NBA TO FEATURE UNPRECEDENTED ?NBA TOWN HALL? ON FACEBOOK AND #BIGNBAXMAS ON @NBA TWITTER

PhilBoxing.com


- Kevin Durant, Amar?e Stoudemire and Stephen Curry to Interact with Fans via Live Streaming in Town Hall on Facebook -

- #BIGNBAXmas to Feature More Than 150 Free Giveaways Including Christmas Day Game Tickets with American Express, NBA Jerseys, and NBA Store Gift Cards -


NEW YORK, Dec. 21, 2011 ? In preparation for the NBA?s Christmas Day Games, NBA stars including the Oklahoma City Thunder?s Kevin Durant, New York Knicks? Amar?e Stoudemire and Golden State Warriors? Stephen Curry will participate in a live groundbreaking ?NBA Town Hall? on Facebook where fans submit questions answered by some of this season?s top players. NBA.com insider and NBA TV contributor David Aldridge will moderate the event.

Additionally, the league?s Twitter handle, @NBA, will provide fans with a full day of unprecedented Christmas giveaways ? featuring more than 150 free gifts ? with #BIGNBAXmas. Each event will take place on Thursday, Dec. 22.

NBA Town Hall on Facebook (Thursday, Dec. 22 at 8 pm ET):
The ?NBA Town Hall? will stream live via the NBA?s Facebook page (www.facebook.com/nba) and NBA.com. The ?NBA Town Hall? enables fans, players and the NBA to interact together and share in the excitement of the 2011-2012 season. Fans can ask questions and follow the conversation by using the hashtag #nbatownhall. The NBA joins President Barack Obama and Oprah Winfrey who have participated in town halls with fans on Facebook this year.

#BIGNBAXmas on @NBA Twitter (Thursday, Dec. 22 at 10 am ET):
Beginning at 10:00 a.m. ET on Thursday, @NBA?s #BIGNBAXMAS will provide fans with hours of non-stop giveaways and the opportunity to receive:
? Christmas Day game tickets from American Express.
? NBA Store and NBAStore.com gift cards
? NBA jerseys, extensive NBA merchandise, and other NBA products
? 2K Sports? NBA 2K12 and EA SPORTS? NBA Jam: On Fire Edition.
? ESPN Magazine subscription and ESPN Films 30 for 30 Gift Set
? Sports Illustrated mounted poster-size NBA covers.

The NBA continues to be a leader in embracing the use of social media to enhance the game experience for fans. Currently, the official NBA, team, and player pages have accumulated more than 125 million followers and likes combined across Twitter and Facebook, more than any other professional sports league.

The 2011-12 NBA season tips off on Christmas Day with a five-game slate of nationally televised games on TNT, ABC and ESPN. The games will also be available for fans around the world in 215 countries and territories in 46 languages.




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