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CHARLES HUERTA CHOSEN BY FANS AS LAST WEEK'S BOXER WITH THE MOST CAR?CTER

PhilBoxing.com


Huerta Earns 75% of Votes from "S?lo Boxeo Tecate" Viewers

New York, N.Y. (May 27, 2011) - Boxing fans who watched the May 20 edition of "S?lo Boxeo Tecate" selected Charles Huerta as the boxer with the most character and determination in the ring. Although Huerta lost a close decision to Christopher Martin, he received 75 percent of all votes cast across the nation via text message and on Univision.com, making him the champion for the week.

"Cintur?n Tecate" (Tecate Belt) is an award created to support the boxers who display the most car?cter in the ring during the "S?lo Boxeo Tecate" broadcast each Friday night on TeleFutura. Tecate recognizes that viewers at home are the best judges and allows them to participate by sending a text message to 55333 or visit Univision.comto vote for their favorite boxer of the night. To thank participating fans, each text submitted gives them the opportunity to win boxing memorabilia, such as T-shirts, autographed pictures and even tickets to future "S?lo Boxeo Tecate" fights.

As contenders in the competition, the boxers who receive the most votes throughout the season will have the opportunity to win an actual "Cintur?n Tecate" belt, equipment for their gym and donations to a charity of their choice in their name. Current rankings stand as follow:


Ranking, Boxer, % of Votes, Date of Fight

1, Mike Perez, 87%, May 13
2, Jessie Vargas, 82%, April 8
3, Librado Andrade, 75%, May 6
3, Charles Huerta, 75%, May 20
4, Peter Quillin, 68%, April 29

The next opportunity for boxing aficionados to participate in "Cintur?n Tecate" voting will be during the June 3 edition of "S?lo Boxeo Tecate" on Telefutura when rising undefeated star Leo Santa Cruz of Los Angeles takes on former World Champion Jose "Carita" Lopez of Puerto Rico from Fantasy Springs Resort Casino in Indio, Calif. Visit www.Facebook.com/TecateBoxingor www.facebook.com/GoldenBoyBoxing for additional details on the next fight.

For more information on "Cintur?n Tecate," results or to speak with a brand executive about Tecate's continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con car?cter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of "S?lo Boxeo Tecate," which creates an opportunity for local fans to witness some of the most exhilarating fights by today's up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions' marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum "Tecate Museo de Boxeo", which showcases decades of the most memorable moments in the sport.

About Heineken USA
Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic? application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather. Golden Boy Promotions is one of boxing's most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famer Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz. Also included on the company's roster are top contenders Librado Andrade, Abner Mares and Daniel Ponce De Leon as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.




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