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ALEJANDRO RODRIGUEZ CHOSEN BY FANS AS THE BOXER WITH THE MOST CAR?CTER THIS WEEK

PhilBoxing.com


Fighter Receives 67% of Votes, Placing Him in Second Place for ?Cintur?n Tecate? Award

NEW YORK (April 26, 2011) ? Eloy Perez scored a unanimous decision victory over Alejandro Rodriguez on the April 15th edition of ?S?lo Boxeo Tecate? in defense of his NABO junior lightweight title. However, the judges at home chose his opponent as the fighter with the most car?cter, with Rodriguez earning 67 percent of all votes cast by text message and on Univision.com. He is now in second place in the ?Cintur?n Tecate? competition.

?Cintur?n Tecate? (Tecate Belt) is an award created to support the boxers who display the most car?cter in the ring during the ?S?lo Boxeo Tecate? broadcast each Friday night on TeleFutura. Tecate recognizes that viewers at home are the best judges and allows fans to participate by sending a text message to 55333 to vote for their favorite boxer of the night. To thank participating fans, each text submitted gives them the opportunity to win special prizes.

This Friday, April 29, adults will have the chance to decide if Cuban-American Peter ?Kid Chocolate? Quillin or Nevada native Jesse Brinkley show more character as they square off in the super middleweight main event on the ?S?lo Boxeo Tecate? broadcast. To participate, adults can text B1 to support Quillin, or B2 for Brinkley, to 55333 or visit Univision.com, Uniclave: Solo Boxeo Tecate. The broadcast will air on TeleFutura at 11:30 p.m. ET/PT (10:30 p.m. CT) from the Reno Events Center in Reno, Nev.

As contenders in the competition, the boxers who receive the most votes throughout the season will have the opportunity to win the ?Cintur?n Tecate,? equipment for their gym and a donation to a charity of their choice in their name. Vicente Escobedo earned the first ?Cintur?n Tecate? of 2011 and the following boxers are vying for the next award to be presented in July:

Ranking, Boxer, % of Votes, Date of Fight

1, Jessie Vargas, 82%, April 8
2, Alejandro Rodriguez, 67%, April 15
3, Eric Morel, 58%, April 1

For more information on ?Cintur?n Tecate,? results or to speak with a brand executive about the brand?s continuous support of boxing, please contact FORMULATIN at (212) 219-0321.

Tecate Boxing

Tecate, cerveza con car?cter, is the largest beer brand to sponsor boxing matches in the U.S. Part of its commitment to make boxing accessible to consumers is the title sponsorship of ?Solo Boxeo Tecate,? which creates an opportunity for local fans to witness some of the most exhilarating fights by today?s up-and-coming prospects. Additionally, Tecate has been a primary supporter of Golden Boy Promotions? marquee events since 2007, and has launched a variety of initiatives to ensure consumers are part of the boxing experience, including boxer autograph signing sessions, commemorative cans, PPV mail-in rebate offers, and most recently the launch of a mobile museum ?Tecate Museo de Boxeo?, which showcases decades of the most memorable moments in the sport.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world?s most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic? application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.

About Golden Boy Promotions

Los Angeles-based Golden Boy Promotions was established in 2002 by Oscar de la Hoya, the first Hispanic to own a national boxing promotional company. In 2007, in its fifth year of promoting, Golden Boy Promotions set a record by selling over 2.5 million in pay-per-view homes in a single night. Also in 2007, Golden Boy Promotions established the record for highest grossing pay-per-view homes in a single year with more than 4 million total. In 2009, the company broke records again by breaking the million mark in pay-per-view homes again with the return of Floyd Mayweather against Juan Manuel Marquez. Golden Boy Promotions is one of boxing?s most active and respected promoters, presenting shows in packed venues around the United States and the world on networks such as HBO, HBO Latino, HBO Plus, SHOWTIME, TeleFutura, Televisa, ESPN2 and Fox Sports Net.

Golden Boy Promotions currently has over 70 fighters under contract, from future Hall of Famers Bernard Hopkins to current world champions and superstars Saul Alvarez, Robert Guerrero, David Haye, Chris John, Amir Khan, Marcos Maidana and Victor Ortiz. Also included on the company?s roster are top contenders Librado Andrade, Abner Mares and Daniel Ponce De Leon as well as highly regarded prospects Adrien Broner, Danny Garcia, Frankie Gomez, Erislandy Lara, Seth Mitchell, Carlos Velasquez and Deontay Wilder.




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