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Philippines, 03 Apr 2026 |
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SWERVE TV STRIKES MULTI-YEAR PARTNERSHIP WITH GOLDEN BOY PROMOTIONS TO EXPAND PREMIUM BOXING CONTENT PhilBoxing.com Fri, 30 Jan 2026 Historic fights, original programming, and live event coverage to air weekly on Swerve Combat FAST channel beginning January 2026 Los Angeles, CA – January 29, 2026 – Swerve TV, the Los Angeles–based free ad-supported streaming television (FAST) provider, today announced a multi-year partnership with Golden Boy Promotions, the world-renowned boxing promotional company, to deliver a robust slate of premium boxing content to audiences nationwide. The agreement provides Swerve TV with access to Golden Boy’s unparalleled library of classic fights, featuring iconic bouts showcasing some of the sport’s most celebrated fighters, including Oscar De La Hoya, Floyd Mayweather, Canelo Álvarez, Manny Pacquiao, Bernard Hopkins, and many more. The partnership will also include programming featuring Golden Boy’s current roster of standout stars, including Ryan Garcia and Vergil Ortiz Jr. Beginning this month, Golden Boy content will air weekly on Swerve TV’s flagship combat sports channel, Swerve Combat, highlighted by a recurring Golden Boy Classics Fight Night every Thursday at 9:00 p.m. ET. The weekly franchise will showcase historic matchups from Golden Boy’s archive, offering both longtime boxing fans and new audiences a curated look at defining moments in modern boxing history. In addition to library content, Swerve TV and Golden Boy Promotions will collaborate on a range of new programming initiatives, including live preliminary bouts for select tentpole events, original studio shows, athlete-focused programming, behind-the-scenes documentaries, and other formats. Together, the companies aim to blend premium fight coverage and historic bouts with compelling cultural narratives that spotlight the athletes, the communities, and the stories shaping the sport today. “This partnership further solidifies Swerve TV’s commitment to delivering one of the most diverse and dynamic portfolios of combat sports content,” said Steve Shannon, CEO of Swerve TV. “Golden Boy Promotions has a legacy of excellence in boxing, and together we’re creating innovative content that highlights the athletes, the culture, and the stories that drive the sport forward.” “Golden Boy has always been about elevating the sport of boxing and telling the stories behind the fighters,” said Oscar De La Hoya, Chairman and CEO of Golden Boy Promotions. “Partnering with Swerve TV allows us to bring our historic fights and new content to an even broader audience through an accessible, free platform. This collaboration gives fans a deeper connection to the sport—its history, its culture, and its future.” Swerve Combat is distributed across leading FAST platforms, including Roku, Fubo TV, LG, Amazon Prime Video, Google TV, DirecTV, Sling, TiVo, and Hisense VIDAA, delivering free, ad-supported access to premium combat sports programming for viewers nationwide. Additional platform distribution and international availability will be announced in the coming months.  |
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