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MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK
PhilBoxing.com Thu, 05 Dec 2024
Top Rank marks the most integrated boxing partnership ever for America’s original premium light beer and will run throughout 2025
CHICAGO (December 4, 2024) — Whether it be in the ring, on stage, or at the bar, Miller Lite and Top Rank are known for celebrating true originals. Now, America’s original light beer is teaming up with boxing promotional powerhouse Top Rank to champion standout athletes and bring boxing to new heights.
The collaboration between Miller Lite and Top Rank will debut on December 7 during the long-awaited rematch between WBO junior lightweight world champion Emanuel Navarrete and former two-weight world champion Oscar Valdez at Footprint Center in Phoenix, Arizona.
“Miller Lite has deep roots in the world of sports, from our original Great Taste, Less Filling campaign in 1975, to our current partnerships in professional football and baseball,” said Alan Bremerkamp, Director of Marketing for Miller Lite. “Boxing is one of the fastest growing sports in the U.S., so it made sense for the original light beer to join forces with boxing industry leader Top Rank to reach a new set of consumers who love the originality of boxing.”
Key elements of this partnership include prominent ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.
“At Top Rank, we are proud to join forces with Miller Lite to elevate the fight night experience, making every punch more thrilling and every moment more memorable,” said Brian Kelly, Chief Revenue Officer at Top Rank. “This partnership is a celebration of unforgettable nights and our passionate fans who make them special.”
In addition to extensive branding and experiential events, Miller Lite and Top Rank will join forces to champion standout athletes and bring boxing to new heights throughout 2025.
Recent PhilBoxing.com In-House articles:
Press Conference Notes: Emanuel Navarrete-Oscar Valdez Sequel Headlines Night of World Championship Rematches in Phoenix , Fri, 06 Dec 2024FINAL PRESS CONFERENCE QUOTES FOR PARO VS. HITCHINS , Fri, 06 Dec 2024'Marvelous Captain' Manalo moves into the $450,000 total pot prize Qatar World Cup 10-Ball main draw By Marlon Bernardino, , Fri, 06 Dec 2024EIGHT-DIVISION WORLD CHAMPION MANNY “PAC MAN” PACQUIAO ELECTED TO INTERNATIONAL BOXING HALL OF FAME , Fri, 06 Dec 20242025 International Boxing Hall of Fame Inductees Announced , Fri, 06 Dec 2024On December 12, at Legends Casino Hotel Roy Jones Jr. Will Become the First Head Trainer To Have Five Boxers on One Card , Fri, 06 Dec 2024Sanman to promote vacant IBO minimumweight title in Gensan next month By Lito delos Reyes, , Thu, 05 Dec 2024Top Rank In Your Corner: Oscar Valdez Inspires Young Boxers in Phoenix , Thu, 05 Dec 2024Official Weigh-In for IBA Middleweight Bout: Camilleri and Mindoro Both at 74.65kg , Thu, 05 Dec 202414th Edition Year-End Kamatyas Rapid chess tourney on December 14 By Marlon Bernardino, , Thu, 05 Dec 2024Fight Week Programming Information: Navarrete-Valdez 2 & Espinoza-Ramirez 2 , Thu, 05 Dec 2024NBA Cup KO Round-West Features Post Season Rivals, Upstart Teams By Teodoro Medina Reynoso, , Thu, 05 Dec 2024WATCH: PARO AND HITCHINS SEPARATED AT FIERY FACE-OFF , Thu, 05 Dec 2024HITCHINS: I’M ON A DIFFERENT LEVEL TO PARO , Thu, 05 Dec 2024"Holiday Fight Night 3" to Showcase NYC boxing talent , Thu, 05 Dec 2024MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK , Thu, 05 Dec 2024Kevin Arquero battles back to capture the SIKAT Armageddon chess By Marlon Bernardino, , Thu, 05 Dec 2024Orlando Beats Boston for East Wildcard, Meets Milwaukee in KO Round Quarters By Teodoro Medina Reynoso, , Wed, 04 Dec 2024Jake Paul: The New “Golden Boy”? By Ralph Rimpell, , Wed, 04 Dec 2024Gomez to fight Singh on Dec. 8 By Lito delos Reyes, , Wed, 04 Dec 2024Bata, Django lead entries in 1st Mayor Stephen A. Palmares 9-Ball Invitational Billiard Tournament By Marlon Bernardino, , Wed, 04 Dec 2024Friday: Leo Ruiz-Elias Haedo Junior Middleweight Showdown Headlines Loaded Card Streaming LIVE & Exclusively in the U.S. on ESPN+ , Wed, 04 Dec 2024UNDERCARD FINALIZED FOR POWER CLASH BETWEEN ALEXIS “LEX” ROCHA AND THE UNDEFEATED RAUL “EL CUGAR” CURIEL MAIN EVENT , Wed, 04 Dec 2024Winjun Mindoro and Joel Camilleri Face Off in IBA Middleweight Bout in Dubai , Wed, 04 Dec 2024Isaiah Johnson vs Kevin Johnson For NBA Americas Super Lightweight Title Heads RDR Promotions Card This Saturday, December 7th at Harrahs Philadelphia , Wed, 04 Dec 2024 |
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