| |
|
MILLER LITE ANNOUNCES PARTNERSHIP WITH INDUSTRY-LEADING BOXING PROMOTION TOP RANK
PhilBoxing.com Thu, 05 Dec 2024
Top Rank marks the most integrated boxing partnership ever for America’s original premium light beer and will run throughout 2025
CHICAGO (December 4, 2024) — Whether it be in the ring, on stage, or at the bar, Miller Lite and Top Rank are known for celebrating true originals. Now, America’s original light beer is teaming up with boxing promotional powerhouse Top Rank to champion standout athletes and bring boxing to new heights.
The collaboration between Miller Lite and Top Rank will debut on December 7 during the long-awaited rematch between WBO junior lightweight world champion Emanuel Navarrete and former two-weight world champion Oscar Valdez at Footprint Center in Phoenix, Arizona.
“Miller Lite has deep roots in the world of sports, from our original Great Taste, Less Filling campaign in 1975, to our current partnerships in professional football and baseball,” said Alan Bremerkamp, Director of Marketing for Miller Lite. “Boxing is one of the fastest growing sports in the U.S., so it made sense for the original light beer to join forces with boxing industry leader Top Rank to reach a new set of consumers who love the originality of boxing.”
Key elements of this partnership include prominent ring signage, experiential activations, content creation, on-site engagement, and a robust digital presence.
“At Top Rank, we are proud to join forces with Miller Lite to elevate the fight night experience, making every punch more thrilling and every moment more memorable,” said Brian Kelly, Chief Revenue Officer at Top Rank. “This partnership is a celebration of unforgettable nights and our passionate fans who make them special.”
In addition to extensive branding and experiential events, Miller Lite and Top Rank will join forces to champion standout athletes and bring boxing to new heights throughout 2025.
Recent PhilBoxing.com In-House articles:
Carlos De Leon Shines with 2nd Round TKO, Remains Undefeated on MVP’s Most Valuable Prospects 14 , Tue, 26 Aug 2025GM Daniel Quizon Wins 4th Edition Eduardo B. Basilonia Touchmove Open Invitational Rapid Chess Tournament; pockets P100,000 By Marlon Bernardino, , Tue, 26 Aug 2025Good Luck, Lucky Boy Reymark Alicaba! By Carlos Costa, , Mon, 25 Aug 2025Julio Cesar Chavez Jr. Released By Gabriel F. Cordero, , Mon, 25 Aug 2025Mapua EE wins Bowling B Championship, IM Datu leads Mapua Chess By Marlon Bernardino, , Mon, 25 Aug 2025ALOYSIUS YAPP CLAIMS LONG-AWAITED US OPEN CROWN , Sun, 24 Aug 2025Don King Productions Moving Forward With October 4th WBA World Heavyweight Showdown , Sun, 24 Aug 2025Controversial Judges from Pacquiao-Barrios Fight Tapped for Canelo-Crawford Showdown By Dong Secuya, , Sat, 23 Aug 2025Levinson’s Gift: Runyon’s quiet revelation, Lawton’s last battle, and the first Filipino boxer By Emmanuel Rivera, RRT, , Sat, 23 Aug 2025Rodrigo to challenge undefeated Sandoval in US By Lito delos Reyes, , Sat, 23 Aug 2025Round 12 with Mauricio Sulaimàn: Call to Action 12 Items for Boxers' Safety By Mauricio Sulaimán, , Fri, 22 Aug 2025Libranza vs Pangga headlines Elorde card on Aug 24 By Lito delos Reyes, , Fri, 22 Aug 2025GM Antonio to compete in P100,000 top prize Rapid chessfest this Sunday in Roxas City, Capiz Province By Marlon Bernardino, , Fri, 22 Aug 2025AISAT Basic Ed football training starts By Kim delos Reyes-Teves, , Fri, 22 Aug 2025Josh Navarro Scores Another Win in Pomona, California By Carlos Costa, , Fri, 22 Aug 2025UNDEFEATED CRIZTIAN PITT LAURENTE SET TO FACE HEBI MARAPU FOR IBF PAN PACIFIC TITLE , Fri, 22 Aug 2025Dare To Enter: Undefeated WBC Interim Champion Vergil Ortiz to Defend Super Welterweight Title From Number 1 Contender Erickson “The Hammer” Lubin , Fri, 22 Aug 2025Euri Cedeno Takes on Willie Jones on Friday, September 5th at Wind Creek Event Center in Bethlehem, PA , Fri, 22 Aug 2025COE AND HART CLASH ON BOOTS ENNIS CARD IN PHILADELPHIA , Thu, 21 Aug 2025‘There's nothing that he brings to the table that I've not got an answer for’ Sam Rennie on upcoming fight at Thunderdome 51 , Thu, 21 Aug 2025JAMAINE "THE TECHNICIAN" ORTIZ TRAINING CAMP NOTES , Thu, 21 Aug 2025Gervonta Davis vs. Jake Paul: Exhibition Bout Announced for November By Gabriel F. Cordero, , Thu, 21 Aug 2025Legendary boxing coach John Brown Compares cornering Tommy Morrison & Rising young star Marco Romero , Thu, 21 Aug 2025World Kid to Host Meet-and-Greet and Open Workouts In advance of “The Return” on August 31 in Detroit , Thu, 21 Aug 2025Assassin’s Creed: Brian Norman Jr. Signs Multi-Year Contract Extension with Top Rank , Thu, 21 Aug 2025 |

|
|
|
|
|