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Boxing is all about money, not boxers

IT appears like it has become personal.

I mean, please describe the fourth fight being hatched?if it hasn?t been inked yet?between Manny Pacquiao and Juan Manuel Marquez?

Check our new look and tell us what you think.

Have they not had enough of the punches each of them had absorbed during the 36 rounds that they fought in 2004, 2008 and 2011?

What is it between them that they can?t seem to stop fighting each other?

Have they become mortal enemies?

Have they become the Ampatuans and Mangundadatus in the boxing ring?

If this were a tribal war, have both sides become impossibly irreconcilable so that the only by which to end all of their senselessness is to arm both protagonists with Glock pistols?

And, at the break of dawn, we?d all be witnesses to the reenactment of the fabled ?Duelo sa Sapang Bato??

It?s been set on Dec. 9 (Manila Time), this foolishness called Pacquiao-Marquez IV.

First time we will ever see a fourth meeting between the same boxers in the modern boxing era.

They say it should be held because it?s the only fight that can make money.

Yes, it?s the only fight right now that Pacquiao can, yes, make money.

Already, reports say Pacquiao is assured of a $23-million take.

Against Tim Bradley, Pacquiao won?t make that much.

Bob Arum has said it so and if it?s Bob Arum talking, you?ve got to listen.

When it comes to boxing matters, Arum, Pacquiao?s American promoter, knows it all?especially when it comes to predicting earnings of a fight.

Thus, if you are one of those who still don?t treat boxing as simply a money matter, this is the time to change your ways.

To Arum, a second Pacquiao-Bradley fight will not make money. He based his premise in the first Pacquiao-Bradley bout: It was a flop at the turnstiles.

But the Pacquiao-Marquez IV, Arum says, will rake it in again as proven in their first three fights.

The first in 2004 was a split draw. In 2008, Pacquiao won by split decision and in 2011, Pacquiao by majority decision.

Marquez being a Mexican, the Mexican crowd is a perennial force when it comes to realizing fight revenues.

So, stop fretting.

Boxing is money first, the protagonists second.

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