LOS ANGELES (LALATE) ? Could Victor Ortiz?s underwear photos for freshpair.com surfacing online impact Floyd Mayweather PPV sales? While boxing fans have been critical of Floyd Mayweather?s inability to secure an opponent like Manny Pacquiao for his upcoming match, news that his opponent poses in underwear pictures may erode PPV sales for the upcoming fight. For years, Floyd ?Money? Mayweather has asserted that he is the face of boxing. In fact, in recent weeks, he has defended ?Money? Mayweather as a personality that he has created to inspire his demographic. But will Mayweather?s demographic be turned off by the latest pictures and advertisements for his opponent surfacing online?
Victor ?Vicious? Ortiz appears on freshpair.com with an interesting caption. What is Ortiz doing on an underwear site? The website states ?WBC Welterweight Champion of the World and boxing?s rising star Ortiz weighs in on his underwear picks this month? adding it?s ?just in time to take down Floyd Mayweather Jr.? Additional photos were released online this week as well.
What role does perception of boxers play in PPV sales? Last year, Mark Taffet, HBO?s senior vice president for pay-per-view, told news that perception of boxers is critical to PPV sales. Taffet told news that key markets are U.S. urban markets. ?One of the main reasons that Mayweather-De La Hoya did a million buys more than De La Hoya?s second-biggest fight ever was because of the buys that came out of the large urban centers of America,? Taffet.
24/7Mayweather-Mosley did well across young male demographics ?specifically, younger males across all ethnic lines?. In May of that year, Mayweather said promotion ?is about taking this sport to another level, and being an icon in the sport of boxing. I?m the face of boxing.? He added ?I gave the fans what they came here to see, which was a toe-to-toe battle. That?s not my style, but I wanted to give them that kind of fight, and I knew I could do it.?
