Side Bar with Filipino Celebrity Headlines Examiner, MANILA, PHILIPPINES, October 12, 2010 – Recent market survey measuring Manny Pacquiao’s magnetic and retentive appeal of the products he has endorsed in the Philippine market gives the ‘Pambansang Kamao’ a disturbing yet declining appeal in the mass media.
In what could be a quick rise of Manny Pacquiao both in sports and politics, his advertising appeal as seen in billboards, radios and televisions has gone far below in a mythologic performance. He drops from No. 3 of last March’s survey to No. 8, as one of the top ten product endorsers of the Philippines still behind Kris Aquino who keeps a tight spot at No. 2 and at a far distance from No. 1 being captured by Sharon Cuneta. Other popular movie stars have made it to the top, like Marian Rivera, Kim Chui, Angel Locsin, Dingdong Dantes and Michael V and more.
According to Investigative Agency of Journalists, among the top 14 products and services that Pacquiao has endorsed, only two favorably have produced considerable appeal to their respective target market, namely: Alaxan and Nike. That said market survey results are based on the quantitaive sentiments of 2,500 respondents
