In an unprecedented move, Dana White and the UFC will air the undercard of the UFC 103 event live on television and commercial free. This move shows how serious the UFC is taking the fight with Mayweather Jr and Golden Boy Promotions. Instead of resting on the UFC’s reputation and fan-following, Dana White goes on the offense and pulls out a dirty trick that boxing can’t reciprocate… It’s a brilliant move in trying to gain more exposure and PPV buys for UFC 103 as they go head to head with the self proclaimed “PPV King”. But all of this didn’t have to happen.
Floyd and Golden Boy Promotions knew that the UFC had the September 19th date scheduled. But, in an egotistical move, Floyd and Golden Boy Promotions decided to take on the UFC and reschedule their boxing match for the same day.
“The powers that be wanted to steer him off that date. But he wanted that date, so it’s on! The boxing guys are so stupid and small minded.” …Dana White from an appearance on ESPN 1100 Cofield and Cokin show.
“We had that date, and everyone asked them to go off that date but for some reason they like to fight with us.”… Dana White speaking with Yahoo’s Cagewriter
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UFC’s President, Dana White, sizes up the competition:
“Listen, I don’t think anyone’s crazy about the September [Mayweather] fight”… Dana White speaking with Yahoo’s Cagewriter
“Floyd doesn’t sell. Floyd plus another great fighter sells. You need two good fighters that people really want to see. It’s not a fight people want to see.” … Dana White from an appearance on ESPN 1100 Cofield and Cokin show.
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Despite Dana White’s low opinions of Mayweather and his upcoming fight, the UFC is doing everything they can to win this showdown. In addition to airing the UFC 103 undercard on television, the UFC has also scheduled “Fight Night 19” and season 10 of the highly anticipated “Ultimate Fighter” just 3 days before UFC 103.
That’s two shows, the debut of Kimbo Slice, and a televised undercard all in an effort to boost the UFC 103 ratings. Dana White wasn’t kidding when he said “it’s on”….
As I see it, Floyd can dance for only so long before the UFC “ground and pounds” him.
