Boxing Hangs Tough On PPV With Rising Stars, Marketing Shift

When boxing champion Floyd ?Money? Mayweather postponed his July 18 fight with Juan Manuel Marquez due to a rib injury, he singlehandedly dealt a body blow to the pay-per-view boxing category. The injury temporarily derailed what has been a two-year renaissance for PPV boxing. Just a few years ago, the sport that virtually established the event business in the 1990s was thought to have been counted out of the category. But with PPV boxing-event distributors like HBO using a multiplatform marketi…