Since Floyd Mayweather took active role in devising advertising and promotional plans for his fights, he has learned that his haters end up buying his PPV fights and watching him on fight night.
Mayweather has been under tremendous public backlash for picking Andre Berto as his next opponent. Those who object to his choice say he did so to preserve his unbeaten career record and to eventually break Rocky Marciano’s 49-0 retirement record. If he wins over Berto, Mayweather will tie Marciano’s career record. Berto has a 3-3 win-loss record since his first career loss to Victor Ortiz in 2011. His two other losses were against Robert Guerrero and Jesus Soto Karass. Before his loss to Ortiz, Berto had 27-fight winning streak since turning pro in 2004. Mayweather, unbeaten in 48 pro fights, is reportedly aiming to break Marciano’s record after a win against Berto on Sept. 12. A win against Berto could also trigger a new round of negotiations with Manny Pacquiao for the highly-anticipated rematch early next year. Mayweather said he isn’t worried about talks that no one will watch him fight on Sept. 12 following his choice of Berto as his next opponent. Based on his experience with many of his fights, he said the so called haters who are critical of his choice of opponent always end up buying his fights and watching him on fight night. Mayweather said he is training hard for his fight against Berto indicating he will go for a knockout win. “I don’t know why, but I am training a lot harder for this fight, Mayweather said. “I just want to go out with a bang, I guess,” he added. “They always tune in. They say one thing, but they do another,” Mayweather said. Mayweather, who is fighting under his own Mayweather Promotions is selling his Sept. 12 PPV fight for $64.95 and $74.95 on HD. Mayweather’s Sept. 12 fight is the last of his $200 million six-fight contract with CBS/Showtime. Mayweather has repeatedly said it will be his retirement fight.
