EXCLUSIVE VIA HOLLYWOOD, CALIFORNIA – Floyd Mayweather, Jr. vs. Manny Pacquiao remains the most hotly anticipated battle on earth, as of this early 21st century. Over its ever increasing attraction despite Floyd Mayweather, Jr.’s current short-term jail sentence to begin on June 1, plus community service primary to domestic violence and lest of Pacquiao’s complex political affairs, the unstopping beats they both spell around keep amplifying. Potential investors from multi-billionaires circle, of their earnest enterprising minds, never stop coming up with numbers bearing an up-swing likely return between $ 300-500 million, inside report apart from Top Rank reveals.
Consider this: Selling at $89.99 for Pay-Per-View with an estimated 3.5 million viewers, Pacquiao-Mayweather fight can generate over $ 300 million, not including sponsors, live gate ticket sales and merchandise.
With an extensive six-month marketing and advertising campaign, the Mayweather, Jr. vs. Pacquiao boxing event can easily surpass the De la Hoya-Mayweather fight which generated 2.4 million pay-per-view buys. Forecasting the vastness of its potential and commercial network of exposures, Las Vegas is definitely a better choice than having the fight held at the ready-made site, Dallas Cowboy Stadium in Texas, the report adds.
Knowing the unsurpassed Pay-per-view figures of Mayweather-De la Hoya fight, let us rather check Pacquiao’s vital performance for now to set the tone of optimism.
Pacquiao’s promoter Top Rank Godfather Robert Arum’s drive to have the fight Pacquiao-Mayweather fight be held in Las Vegas might just be right considering the several interests of big time investors hovering over the perfection of the contract between Pacquiao and Mayweather. Arum dismayed of what took place in Texas from the Pacquiao-Clottey fight on March 13, 2010, the same fight was rewarded with a paid crowd of 36,371 and a gate of only $6,359,985, according to post-fight tax reports filed with Texas boxing regulators. The report counted the complimentary tickets delivered to sponsors, media outlets and others. In fact, it attracted 41,843, well short of the 50,994 that was previously announced, but still an epic number for boxing, according to report. And the bout only drew 700,000 pay-per-view buys and earned $35.3 million in domestic revenue. On the other hand, Pacquiao-Margarito fight generated 1.15 million pay-per-view buys and $64 million in pay-per-view revenue, according to HBO.
Back to Las Vegas, the Pacquiao-Mosley fight generated over 1.3 million pay-per-view buys versus the Pacquiao-Cotto fight which generated 1.25 million buys and $70 million in domestic pay-per-view revenue, making it the most watched boxing event of 2009, according to report. Likewise, Pacquiao-De la Hoya fight generated 1.25 million pay-per-view buys.
But, Pacquiao-Mayweather fight is a different case. Both fighters are phenomenal. They are the top two fighters in the world today, both with compelling charisma.With about three years of on-and-off frenzy of media and fans about it, they both ride the tide of best exposure of all. In schizophrenic swings, even quasi-boxing fans’ interest grows larger and much more contagious and earnest to talk about it and debate about it with each passing day: Pacquiao-Mayweather’s potential fight has become resident of the larger boxing public’s subconsciousness.
Never forget: Pacquiao is reaching his target market in a wider range, even at grander scale, as manifested on the front cover of major magazines and other mainstream, such as Time and Sports Illustrated and his several appearances in hot TV shows in the U.S., breaking the walls of cultural and racial indifference. He’s been consistent of his pay-per-view sales production that hits 1.4 million from his recent fight with Juan Manuel Marquez. And it’s true, Pacquiao has his genuine fans in every ethnic group, symbolic of a phenomenal metamorphosis of his international appeal to this racially divided American public.
But, as for Mayweather, a marketing genius in his own right, to determine whether he captures the hearts of his American community in general and even the quasi ones, one really does not need legal jargons to win an argument. Being still widely popular beyond boxing even at the lower middle-age bracket which constitutes the wider paying audience of sports and entertainment , he is still well-loved as “Pretty Boy” by the Black American community with aggregate spending power of over $ 900 billion, according to 2010 US States Bureau of Census’ statistical survey, plus the much wider segments of the American sports enthusiasts and quasi ones. He by far identifies with the ever wild minds of the young generations who care nothing but having fun and living a life to its fullest. The same bracket heightens his likability and fondness, boasting his less marginal, sweeping promotional appeal through mass media.
Meanwhile, “Pacquiao” has become a household name among the Filipino-Americans and even among the Mexican-Americans and more. The fact that Pacquiao has penetrated the American market even unto the halls of Hollywood celebrities makes him equally phenomenal with Mayweather’s massive appeal, banking the Filipino-Americans’ solid $ 89 billion spending power.
Yes, with Mayweather’s flawless professional record of forty-two fights, he is by far seen as the reigning “controversial boxing” hero in the Black American community and , which has an explosive population of over 42 million in the U.S. based on the United States Bureau of Census’ statistical survey in 2010. His affinity with the general American public is one of promising appeal.
Sure, the immortality of boxing from the sundown of each Saturday would just be as alive as these two fighters would finally stage their batlle not later than 2012.
While Pacquiao mounts aggression both in the media and in the courts of law in view of the defamation lawsuit on steroid allegation, Mayweather, Jr. projects a less offensive but tactical play only to slide and evade from the harsh measures of the law.
However, both Pacquiao and Mayweather, Jr. might just amicably resolve the prolonged court battle. At this juncture, the same fighters may have nearly the same fearless might at their near retiring phase respectively.
Stay tuned for more!
