Twitter is a wild and wooly world, overflowing with rumors, hostility, bile, arrogance, libel, vendettas, poor spelling, and general malaise, but the strangest part about it is seeing the messages promoters are actually stupid enough to commit to the public sphere.
Great literature has been made out of having idiots narrate tales, but Oscar De La Hoya is no Benjy Compson, and his timeline will remind no one of William Faulkner. Lou DiBella frequently Tweets hypocritically about one boxing ?outrage? after another?except, of course, the ones he profits from. But the biggest dunderhead on Twitter has to be Gary Shaw, who never fails to call someone who disagrees with him or criticizes his cards a ?jerk off,? a ?wannabe,? a ?hater,? and, best of all, a ?nobody.? Most people who interact on Twitter are boxing fans, and, of course, Shaw has been treating boxing fans like nobodies for years.
In the real world, fans would be the equivalent of consumers and no company in its right mind would ignore, much less insult, its customer base. Most companies are interested in developing a quality product and maintaining some kind of relationship with their clientele, who have purchasing power behind them. But ?promoters? like Shaw are impervious to market forces because?well, because market forces, for the most part, do not exist in boxing. All Shaw needs to do is bend the ear of a network executive, preferably one with little interest in quality control, and?voila!?he is flush until the next time he stages a Kimbo Slice fiasco somewhere in Kill Devil Hills or Walla Walla.
