Exclusive Report via HOLLYWOOD, California – Manny Pacquiao’s HP commercial has been recently released. The filming of that same advertising tablet took place at the Universal Studio last May 11, Wednesday. This is the first biggest brand endorsement project that Top Rank has put together since it has signed Pacquiao to be represented by the same promotional company outside of boxing, for both US and international markets.
In February, Top Rank sent letters to a range of brands and advertisers, explaining that Pacquiao hoped to reverse years of confusion by naming Top Rank as his exclusive commercial agent for business outside the Philippines, according to report.
Through the William Morris agency, Top Rank submitted Pacquiao’s name for consideration to HP and was successful. Pacquiao has been named the face of HP’s recently introduced tablet computer product. Advertisement
Lucia McKelvey, Top Rank’s Executive Vice President of marketing told Sports Business Journal, “The brand alignment, to us, is unparalleled.”
