THREE of ALA Promotions? top fighters will be doing more than just boxing in the months to come as the company reached a two-year deal with Viva Entertainment yesterday.
World Boxing Organization mini-flyweight champion Donnie Nietes, AJ Banal and Rey ?Boom-Boom? Bautista will become the newest product endorsers with Viva Entertainment assisting in marketing the three ALA stars.
?We will manage their careers outside the ring and we will be giving them endorsement deals. The more endorsements, the more popular they will be outside the ring,? said Viva Entertainment CEO Vic Del Rosario in a press conference yesterday at the Cebu Grand Hotel.
Of all the Filipino boxers, Manny Pacquiao has become the biggest endorser, being the face of products likes Nike, Alaxan, Head and Shoulders and San Miguel Beer.
?Boxers from ALA deserve representation for endorsement to make them and the sport more popular,? said del Rosario, who is behind the success of some of the country?s top artists.
Del Rosario explained Viva Entertainment will be giving the three boxers their own identities and help them get endorsements, which he said would be a huge boost to the income of the fighters.
ALA Promotions president Michael Aldeguer is honored by their partnership with Viva Entertainment and believes it would be a great opportunity for their boxers to be recognized nationwide.
?It?s a great opportunity for them. It?s a great impact in packaging them and maximizing their talent,? said the young promoter.
Aside from product endorsements, the three will also be given the opportunity to show their talent outside the ring by appearing in TV shows.
