Mar 03, 2010 – Long gone are the days when Richard Schaefer was an upstanding member of the international banking community.
Golden Boy’s CEO traded in bonds, stocks, loan, and interest rates for boxing’s three-ring circus and he is starting to blend right in.
One of the main skills a word-class boxing promoter must master is presenting lies and exaggerations as the cardinal truth and today, in New York City, while promoting his May 1st bout between Shane Mosley and Floyd Mayweather Junior, Richie Rich told a classic whooper with a straight face veteran promoters Bob Arum and Don King would be proud of.
Some where in his mind, Richard thought it would be a great idea to tell the gathered media in New York that he belived Mosley and Mayweather’s pay per view event would garner three million buys.
Yes boxing fans across the globe, Money and Sugar, propelled by Golden Boy’s marketing machine, will clock more buys than the approximately 2.25 million Mayweather recorded with Oscar De La Hoya back in 2005.
In a slumping, recession economy, where entertainment dollars are held tight, Schaefer expects Mayweather and Mosley – without a Latino surname in the headline – to break the all-time pay per view buy record?
Mr. Schaefer is well on his way to becoming a masterful boxing con man.
