Ordinarily, there is a lot of chatter amongst boxing fans in the lead-up to a big fight. For the upcoming bout between Oscar De La Hoya and Floyd Mayweather, this certainly holds true. The only difference with this bout is the chatter has extended beyond that of the boxing faithful?indeed, everyone is talking about De La Hoya-Mayweather.
This is potentially great news for boxing enthusiasts.
The sport has always counted on the casual fan. This, of course, refers to the type of fan who exclusively tunes in for big fights and otherwise doesn?t care. These types of fans have seemingly become a rare breed in recent times. As such, the market is largely driven exclusively by die-hard fans?the type that are never apt to miss a bout. Like an underground cult, die-hard fans are few in number, so in order to attract casual fans into the mix there needs to be some element of intrigue.
This one already has a great story line. It?s a battle between the sport?s biggest attraction and its most talented pugilist. That in itself makes for a great selling point. With the addition of some tremendous marketing techniques (such as the reality show created specifically for this one fight), the boxing world (and Oscar De La Hoya, in particular) has done a fantastic job in hyping this bout for the public eye.
