The upcoming fight between Miguel Cotto of Puerto Rico and Canelo Alvarez of Mexico scheduled for Nov. 21 could eclipse the pay-per-view (PPV) record of the Mayweather-Dela Hoya fight of 2007 if the PPV price is fair and affordable.
The fight promoters including include Oscar de la Hoya’s Golden Boy Promotions and Roc Nation have yet to announce the PPV price for the fight but Dela Hoya said the price tag is definitely lower than the Mayweather-Pacquiao PPV selling price of $100. “In regards to the Pay Per View, we are discussing the fight which we will announce later on shortly. But mark my words, it will be a lot less than a hundred dollars, that’s for sure. So people are going to get a bang for their buck, and people are going to get guaranteed action, so we are just thrilled and happy that the fans are going to be the winners in this fight,” De La Hoya said. The bout is being marketed as the most exciting and action-packed fight this year and the promoters are capitalizing on the entertainment value of the fight to generate record-breaking revenues for the proponents. ?The fight is huge. Obviously we recognize that in May, Mayweather v Pacquiao was taking place, and now that that fiasco is all over with, we can focus on promoting the biggest fight in the history of the sport in November,? said De La Hoya. ?So we have no obstacles in front of us. We have our engines revved up ready to go and we’re going to promote this event to the world, and it’s going to be one of those events that the world is going to talk about for many years to come,? he added. The recent Mayweather-Pacquiao fight which was held at the MGM Grand on May 2 this year, holds the highest PPV sales record in boxing history with 4.4 million buys. The second highest PPV-generating fight was the 2007 fight between Dela Hoya and Mayweather which generated 2.4 million buys. The upcoming fight between Mayweather and Andre Berto which is scheduled for Sept. 12 at the MGM Grand in Las Vegas, Nevada is being peddled for $64.95 and $74.95 on HD. Promoters would likely target in their upcoming promotional tour, Cotto’s fans and supporters in Puerto Rico and the East Coast where he has solid fans support as well Alvarez’s supporters and fans in Mexico and in the West Coast. To get them to buy PPV, the price must be affordable to suit their entertainment budgets. A price tag of $75.00 upwards may be too high for these particular market segments although it may still sell.. Defending on promoter’s profit motivation, the Cotto- Alvarez fight could become the second-highest PPV-generating fight in boxing history.
