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Philippines, 06 Oct 2024 |
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CHICAS TECATE CELEBRATE CAR?CTER AND THE NEW YEAR WITH THE LAUNCH OF 2012 CALENDAR PhilBoxing.com Fri, 23 Dec 2011  Boxing-themed Digital Calendar Now Available to Adults via Facebook.com/TecateUSA NEW YORK (December 22, 2011) ? Tecate, cerveza con car?cter, announces the launch of a digital 2012 calendar featuring the official Chicas Tecate as they recreate scenes from a boxing training camp at the renowned Gleason?s Gym in Brooklyn, N.Y. Adults 21 and older who ?Like? Tecate?s Facebook page (www.Facebook.com/TecateUSA) will be able to access and share the calendar, as well as never-before-seen videos and photos of the Chicas Tecate: Monica Barco, Paulina Borrero, Denisse Gonzalez and Christina Salazar. The January ?page? of the Facebook application is now available to fans 21 and older, while the rest of it will become accessible at the beginning of every month in 2012. Each page will be populated with upcoming pugilistic events, viewing parties across the U.S., and much more to help fans feel like they?re part of the action. ?It?s been an incredible experience to celebrate the car?cter of boxing and of our consumers in 2011, and we?re excited to kick off the New Year with an initiative that they will be able to enjoy year-round,? said Felix Palau, vice president of marketing for Tecate. ?Each photo included in the calendar aims to exemplify the tenacity and determination that it takes to succeed in and out of the ring, while showcasing the beauty of the our brand ambassadors, the Chicas Tecate.? This summer, adults on Tecate?s Facebook page selected Monica Barco, Paulina Borrero, Denisse Gonzalez and Christina Salazar from amongst 50 candidates to represent the brand for a year. As part of their role as brand ambassadors, they partook in the calendar photo shoot this fall at the famed Gleason?s Gym in Brooklyn, N.Y., where they had the opportunity to learn some insider?s tips from Super Flyweight Keisher ?Fire? McLeod-Wells, who trains at the gym. To receive high-resolution images of the 2012 Chicas Tecate Calendar, or to book an interview with a brand executive or the Chicas Tecate about their experiences making the calendar, please contact Melissa Carrion or Paola Garcia at (212) 219-0321. About Heineken USA Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world?s most international brewer. European brands imported into the U.S. include Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the Heineken USA-sponsored Taxi Magic? application from your smartphone. Please visit www.EnjoyHeinekenResponsibly.com.  |
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