| |
|
BARRERA TO MAKE AD PITCH IN THE PHILIPPINES
By Allaine Ramos
PhilBoxing.com
Fri, 25 Jan 2008
LOS ANGELES -- Following the runaway hit of Erik Morales' San Miguel Beer commercial with Manny Pacquiao, another Mexican ring legend is poised to take a crack at the Philippines' fertile advertising market -- Marco Antonio Barrera, aka the Baby-Faced Assasin.
Tony Rivera, Barrera's cutman, told this reporter early this week during a lull in the press conference which formally announced the staging of Pacquiao's much-antipicated rematch with the explosive Juan Manuel Marquez this March 15 at the MGM Grand Garden Arena.
"It's a done deal," Rivera says of Barrera's upcoming foray into the Philippine advertising world through a giant Pinoy corporation. "We're just waiting for the paperwork," Rivera added.
But for Filipinos to find out whether Barrera packs marketing appeal in front of the discerning TV camera, they'd have to wait at least for a while. Barrera's commercial shoot with Pacquiao is penciled late this March, after Pacman-Marquez II.
A future Hall-of Famer and one of the best fighters of his generation, Barrera, 34, flaunts a 63-6 won-lost slate with 42 KOs. His career has been slightly defined by two epic encounters with Pacquiao, which were both losses; a TKO in 2003 and by unanimous decision last October 6, 2007.
There is, however, life after boxing for Barrera. Although he is eyeing a comeback, Barrera is currently a partner in the Golden Boy Promotions empire, which figures to smoothen his transition from the brutal squared jungled to the more civil corporate world.
The Guadalajara native is looking at the notion of investing in the Philippines, where he plans to erect gyms in hopes of discovering perhaps another diamond in the rough, much like Pacquiao was before he burst in the international limelight with his sensational conquest over Lehlo Ledwaba in 2001.
"Barrera likes Filipino fighters, their style and commitment to win," Rivera said.
So there will be a Pacquiao-Barrera III after all.
Only this one will be fought in friendlier terms. They'll be swapping smiles, not left hooks.
But what company and which product will these two icons sell?
You'll just have to wait.
Click here to view a list of other articles written by Allaine Ramos.
Recent PhilBoxing.com In-House articles:
Taylor vs. Serrano Trilogy: Can Amanda Get The Nod?
By Chris Carlson, , Sat, 12 Jul 2025BERLANGA-SHEERAZ, STEVENSON-CEPEDA, MORELL-KHATAEV MAKE WEIGHT IN NEW YORK
By Dong Secuya, , Sat, 12 Jul 2025Johnny Spell Takes on Chancellor Batttenberg on Saturday, July 19th at the Hollywood Casino at the Meadows in Washington, PA
, Sat, 12 Jul 2025JV Tuazon, Ador Torres, Lemuel De Barbo, Jomar Fajardo Make Weight for Brico Santig's Highland Show in Thailand
By Carlos Costa, , Fri, 11 Jul 2025Philippine Under-12 Girls Team Shines Bright, Clinches Multiple Medals at 23rd ASEAN+ Age Group Chess Championships in Penang
By Marlon Bernardino, , Fri, 11 Jul 2025Kenneth “Llover Boy” Takes on “El Nica” Concepcion Aug 17 on Gerry Peñalosa’s Show @ the Winford Resort and Casino Manila (Analysis)
By Carlos Costa, , Fri, 11 Jul 2025Undefeated junior middleweight prospect Anthony Velazquez won’t be Boxing’s best kept secret in 2026
, Fri, 11 Jul 2025Undefeated Gabriela Tellez Returns July 18 at “Night of Champions” Live on DAZN
, Fri, 11 Jul 2025Dushanbe hosts stacked fight card with Bakhodur Usmonov and Christopher Mouafo headlining IBA.Pro 8
, Fri, 11 Jul 2025Shakur vs Zepeda & Morrell vs Khataev Fight Analysis
By Ralph Rimpell, , Thu, 10 Jul 2025Peñalosa To Test "Lover Boy" Llover Versus Accomplished Panamanian Veteran Concepcion
By Teodoro Medina Reynoso, , Thu, 10 Jul 2025USA Boxing Youth High Performance Team Begins Brandenburg Cup Prep Camp
, Thu, 10 Jul 2025Dream Fight: “Bam” Rodriguez vs “Puma” Martinez on the Horizon
By Carlos Costa, , Thu, 10 Jul 2025Perez vs Vivas Headlines All Star Boxing's Prueba de Fuego Card on July 25
, Thu, 10 Jul 2025Christy Martin Promotions & Ringside Ticket Inc. Present ‘Lopez Vs. Vargas’ Welterweight Battle
, Thu, 10 Jul 2025Vegas Fight Experience Where Authentic Sparring Meets Cinematic Vegas Energy
, Thu, 10 Jul 20254 Division World Champion & Hall of Famer Erik Morales Confirmed for Eighth Annual Box Fan Expo, During Mexican Independence Day Weekend, Saturday September 13, in Las Vegas
, Thu, 10 Jul 2025SALITA PROMOTIONS SIGNS FORMER WORLD CHAMPION TONY HARRISON
, Thu, 10 Jul 2025FIGHT EMPIRE! TUAZON, ADOR, DE BARBO, JOMAR, AND MORE ARE READY FOR ACTION IN BRICO SANTIG'S EXCITING SHOW JULY 12 IN THAILAND
By Carlos Costa, , Wed, 09 Jul 2025Shakur Stevenson and David Morrell Face "Crossroad Fights" This Saturday in Queens
By Ralph Rimpell, , Wed, 09 Jul 2025Christy Martin’s “Mayhem in Music City 2” to Feature Undefeated Vic Hernandez Facing Jayvon Garnett for NABA & Jr. NABF Featherweight Championships
, Wed, 09 Jul 2025James Perkins & Anthony Andreozzi Headlines “Oceanside Prize Fights”
, Wed, 09 Jul 2025GORST PURSUES GOLDEN GLORY IN JEDDAH, DEFENDING WORLD POOL CHAMPIONSHIP TITLE IN SAUDI ARABIA, 21–26 JULY
, Wed, 09 Jul 2025Hovhannisyan and Barrientes Set for High-Stakes Showdowns July 18 on DAZN
, Tue, 08 Jul 2025UNBEATEN PROSPECT KENNETH LLOVER TO FACE FORMER TWO-DIVISION CHAMPION LUIS CONCEPCION IN MANILA
, Mon, 07 Jul 2025 |
|
|
|
|
|
