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Philippines, 25 Apr 2024 |
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LARGEST NBA STORE OUTSIDE OF THE U.S. TO OPEN IN MANILA ON DECEMBER 6 PhilBoxing.com Fri, 05 Dec 2014 - First NBA Store in Southeast Asia to Feature Merchandise from all 30 Teams, Including Personalized Jerseys for Select Teams - - NBA Player Richard ?Rip? Hamilton to visit NBA Store as Part of the Official Opening - MANILA, PHILIPPINES, Dec. 5, 2014 ? The National Basketball Association (NBA) announced today that it will open the largest NBA Store outside of the U.S. in Manila on Dec. 6, at Glorietta 3 in the Ayala Center, Makati City. To celebrate the opening, Richard ?Rip? Hamilton, a three-time NBA All-Star and member of the 2004 NBA Champion Detroit Pistons, will appear at the NBA Store to meet with fans. Managed by International Athletic Trading Company, Inc., the NBA Store in Manila will offer basketball aficionados authentic NBA merchandise and memorabilia. Boasting more than one thousand square meters over two floors, the NBA Store will carry merchandise from all 30 teams and offer personalized jersey services. The store will feature a comprehensive assortment of NBA products, including the latest apparel and footwear by adidas, the official outfitter of the NBA. Fans can also find autographed memorabilia for sale as well as NBA lifestyle and offcourt apparel and accessories only available for sale at the NBA Store in the Philippines. Other unique features include an interactive zone where fans can hone their NBA 2K skills and measure their hands, feet, and height against their favorite players, all while soaking up an authentic NBA shopping experience. ?The passion and excitement of NBA fans in the Philippines have helped us deliver so many dedicated Filipino NBA destinations across TV, social and digital media, events, and the NBA Cafe,? said Scott Levy, Senior Vice President and Managing Director, NBA Asia. ?It is fitting that the Philippines should also have the largest NBA Store outside of the U.S. This will present yet another opportunity for our fans to get closer to the game, and proudly display their loyalties to their favorite NBA teams and players.? The first 300 visitors to the NBA Store will receive special prizes, including the opportunity to meet with Rip Hamilton and win limited edition footwear, NBA Store gift certificates, personalized jerseys and other NBA merchandise. ?Basketball is a way of life in the Philippines, and we are excited to be working with the NBA to open an official NBA Store right here in Manila,? said Melvin Lloyd Lim, President and CEO, International Athletic Trading Company Inc. ?The NBA Store will not only offer the country?s widest range of NBA merchandise and apparel, it will be a destination for future NBA activities, something our Filipino fans can look forward to.? The NBA Store in Manila will carry products from brands such as adidas, New Era, Panini, Spalding, Stance Socks, 2K Sports and many more. Fans can also look forward to finding NBA-branded footwear and NBA Exclusive Apparel collections that will be available in the country for the first time and are being offered exclusively at the NBA Store in the Philippines. The NBA Store will officially open on Saturday, Dec. 6 at 9:00 a.m. Regular store hours are 10:00 a.m. to 9:00 p.m. (Sunday to Thursday) and 10:00am to 10:00pm (Friday and Saturday). For more information and the latest news and updates on the NBA Store and all things NBA, visit www.nba.com and follow us on Facebook (www.facebook.com/philsnba) and Twitter (www.twitter.com/nba_philippines). # # # About the NBA: The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women?s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital?s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 730 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed more than 3 million hours of hands-on community service, and created more than 915 places where kids and families can live, learn, or play. About International Athletic Trading Company Inc.: International Athletic Trading Company, Inc., (IATC, Inc.) is a joint venture partnership between Ever Fit Holding Company, Inc. and IP Ventures, Inc. Ever Fit Holding Company, Inc. is engaged in retail and wholesale of apparel. Its stakeholders have more than 25 years of experience in retail operations in major malls located in the Philippines. It has 65 retail stores with an average selling floor area of 100 square meters. Over the past five years, it has managed to grow its business at an annual compound growth rate of 6%. The basic strength of its management lies in being able to immediately identify changing market trends and adopt strategies proactively. IP Ventures Inc. is a well-known venture & private equity group in the Philippines with investments in retail, gaming, technology, media and telecommunication. Considered as one of the pioneers of the Internet industry, IP Ventures listed the first online gaming company and first internet data center company in the country. IP Ventures also owns Netopia with over 60 outlets located in high traffic malls representing over 6,000 square meters of retail space. IP Ventures maintains a joint-venture with Philstar.com to run and operate NBA.com Philippines and has exclusive distribution rights for NBA 2K games. IP Ventures is also launching NBA 2K Online in the Philippines in 2015.  |
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