Philippines, 19 Oct 2017
  Home >> News >> List of Articles >> Oliver Iglesias

 
Search Boxer:
First Name
Last Name


BOXERS                         

CURRENT CHAMPIONS 

FORMER CHAMPIONS   

RATINGS                       

FIGHT SCHEDULES        

FIGHT RESULTS            

NEWS                            

HOUSE NEWS                

FORUM                          

FIGHT GALLERIES        

TRAINERS                     

MANAGERS                    

PROMOTERS                  

BOXING GYMS               

RING CARD GIRLS        


 



Dong Secuya
Web Editor

Rene Bonsubre, Jr.
Contributing Editor

Homer D. Sayson
NBA Section Editor




Ronnie Nathanielsz

Rich Mazon

Eddie Alinea

Epifanio M. Almeda

Anthony Andales

Jason Aniel

Hesiquio Balderas

Sid Bañez

Brett Bonetti

Marlon Bernardino

Winchell Campos

Socrates Celestial

T. Chin-Te

Carlos Costa

Christopher Cruz

Rob Cruz

Jonathan Davis

Dr. Ed de la Vega

Lito delos Reyes

Gianluca (Rio) Di Caro

Edwin G. Espejo

Dennis U. Eroa

Ron Galarpe

Joaquin Henson

Oliver Iglesias

Dionis Jacobe

Ted Lerner

Salven Lagumbay

Reylan Loberternos

Mike Angel Lopez

Salvador Lopez

Joan Secuya-Medida

Ryan Medida

Rico Navarro

Rod Mijares

Manny Pacquiao

Gerry Peñalosa

Greg R. Penilla, M.D.

Gov. Manny Piñol

Dr. Allan Recto

Hermie Rivera

Emmanuel T. Rivera

Virgi T. Romano

Nicholai R. Roska

Maloney L. Samaco

Sev Sarmenta

Reynaldo Seno

Myron Sta. Ana

Atty. Danrex Joseph V. Tapdasan

Recah Trinidad

Reni M. Valenzuela

Mark F. Villanueva




 
List of Articles by Oliver Iglesias



MIKE FRIOLO: THE MAN WHO SET THE BAR FOR PACQUIAO NIKE DESIGNS -- PART II

By Oliver Iglesias
PhilBoxing.com
12 Apr 2014



This is a four-part article/interview on Mike Friolo, the Nike designer of Pacquiao's Nike brand. Click here to read Part I.

Oliver: I read that you had a collaboration with fellow Nike colleague Chris Harkness on the very first shoe (white/gold/red) that Nike released for Manny Pacquiao in May 2009. Those who follow you want to know if this was indeed the very first project you did for the Pacquiao brand? If not, then what was it?

Mike: The project wasn't all that big of a deal then since popular athletes were signed on a regular basis. I was briefed to work on a little branding and logo work, some shirts and some shorts. I became obsessed with the whole thing. The branding came first, the MP logo, then the Crest, the robe came later and then it snowballed after that. The more fights Pacquiao won, the greater demand there was for more gear, shoes, graphics and packaging.

I stepped into something that was so much bigger than myself and I also want to take this opportunity to thank everyone who worked with me on all the projects especially Chris Harkness for keeping it together. I had a term for it -- an “extreme” endeavor -- for everyone involved. You have to understand that these projects transpired at short periods of time -- from 3 months to 6 months -- we were always under the gun. As everyone had other responsibilities and projects, no one was solely dedicated to the Pacquiao project since everyone had regular day jobs! It takes a small army to make things happen and this project was no exception. I was fortunate enough to be part of such an extraordinary team. 




Mike Friolo's crest studies on Nike's Pacquiao brand.

Oliver: How about Manny’s Official Crest, did you craft that too? What did those symbols stand for?

Mike: Pacquiao's crest is a visual representation of his life and Filipino culture. Many things inspired it and it is packed with icons and symbols which meant a lot to him and to all Filipinos. Everything in there had meaning and stories to tell. If I have learned anything from working at Nike, it may be their mantra of "craft a story, create the narrative." Become invested on it and people will appreciate that on all levels. In the end, I was surprised to learn things about myself and appreciate my own heritage even more. In a way, this project taught me something that I never expected about myself and what it means to be part of a culture. It was a humbling experience.

Oliver: Being the lead Nike designer then, I assume you had the chance to be introduced to the “PacMan” himself, Manny Pacquiao? How was it like?

Mike: Yes, I have met him on a few occasions. It was great to collaborate with him and the team. His inputs were crucial to the final outcome of this project. He relayed some good ideas to me and my team and I felt that by him doing so, he has put his trust on me. I hope it was from me being a good designer and maybe a little of being Filipino. 

Oliver: Some sneaker forums claim that you were “laid-off” in 2009 and was replaced by one of your Nike colleagues, hence the simple design prints in the succeeding Nike “PacMan” apparels and shoes. I am cognizant of the truth that this topic is pretty sensitive but your followers were unanimous with only one query: How come a man doing a great job for the Pacquiao brand was suddenly out of the picture?

Mike: It is what it is. Many folks were let go that day and it didn't seem to matter what you worked on. Two weeks after I was let go, I was asked to work on designs for the Pacquiao-Cotto fight. To see the shift of the design work though has been interesting.

I can't say I love it. It feels like it has lost some of its focus and has been created for a wider audience which is great, but it should be a reminder to whom Pacquiao fights for --- for his family, for his countrymen and for all his fans all around the globe.

As many athletes become more successful in their careers, they lose sight of how they got there in the first place, and that's only my opinion. I'd like to see the designs come full circle and really represent Pacquiao. I guess that approach was what I injected into the project. For me, he was not just an athlete. I really dug onto his psyche and tried to balance what was right for him and Nike. To me, he should not be treated only as a commodity. Here was a man with a story to tell and embraced by his adoring fans who were as passionate as him.

CONTINUE READING ON PART III ...


Back to Oliver Iglesias's Articles Listing



Recent PhilBoxing.com In-House articles:

  • LUIS ROSA & YUANDALE EVANS HEADLINE SHOBOX: THE NEW GENERATION QUADRUPLEHEADER
    By , 19 Oct 2017
  • Demetrious Johnson: I Can Beat Brock Lesnar, Here's How
    By , 19 Oct 2017
  • "Collegiate Fight Night"
    By , 19 Oct 2017
  • BOXING CLOSES 2017 WITH A BANG! BILLY JOE SAUNDERS TO DEFEND WBO WORLD MIDDLEWEIGHT CHAMPIONSHIP AGAINST HARD-HITTING DAVID LEMIEUX
    By , 19 Oct 2017
  • Unbeaten Featherweight Prospect MARCUS "THE DREAM CRUSHER" BATES Signs With Witness Sports Management
    By , 19 Oct 2017
  • Bobby Cassidy, Sr. & Jr. Ring 8's October Guest Speakers
    By , 19 Oct 2017
  • VILLANUEVA FACES NERY IN A NON-TITLE BOUT AT TIJUANA ON NOVEMBER 4
    By Maloney L. Samaco, 19 Oct 2017
  • ANTHONY JOSHUA MEDIA WORKOUT QUOTES
    By , 19 Oct 2017
  • "Collegiate Fight Night" Saturday, Nov. 11 in Winchester, MA
    By , 19 Oct 2017
  • ABDULHAMID TO FACE EX-IBF PAN PACIFIC CHAMP IK YANG IN CHINA NOV. 2
    By , 18 Oct 2017
  • Short Beats Roque, Gains Solo Lead
    By , 18 Oct 2017
  • The Past Week in Action 17 October 2017 - Part II
    By Eric Armit, 18 Oct 2017
  • The Past Week in Action 17 October 2017 - Part I
    By Eric Armit, 18 Oct 2017
  • Damien Vazquez, Blair Cobbs and Tye Brooks Victorious in Mexico
    By , 18 Oct 2017
  • CHINESE WHISPERS: LIU GANG PROMOTED CHINESE RISING STAR TAKES AIM AT SUPER8
    By , 18 Oct 2017
  • NBA -- Warriors pegged as heavy favorites to repeat as champs
    By Taha Qureshi, 18 Oct 2017
  • NBA -- Bulls' Mirotic taken to hospital after "fight" erupts at practice
    By Anas Farooq, 18 Oct 2017
  • THURMAN, SPENCE AND CRAWFORD IN THE WELTERWEIGHT DIVISION
    By Maloney L. Samaco, 18 Oct 2017
  • MIGUEL COTTO VS. SADAM ALI NEW YORK CITY PRESS CONFERENCE QUOTES
    By , 18 Oct 2017
  • ANTHONY JOSHUA vs. CARLOS TAKAM HEAVYWEIGHT WORLD CHAMPIONSHIP SET FOR OCT. 28
    By , 18 Oct 2017





  •  




     
    PhilBoxing.com has been created to support every aspiring
    Filipino boxer and the Philippine boxing scene in general.
    Please send comments to feedback@philboxing.com


    PRIVATE POLICY | LEGAL DISCLAIMER
    developed and maintained by dong secuya
    © 2017 philboxing.com.